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MarketingProfs
Feb 14, 2017 Vol. 16, No. 31
In this issue
1. How-To: Improve Your Marketing Communications With Insights From Neuromarketing
2.  PRO  Take 10: DIY Public Relations in 15 Minutes a Day
3. Survey Says: The Emotions Associated With Good (and Bad) Brand Experiences
4. Infographic: The Ultimate Restaurant Marketing Guide
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How-To
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Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)
By Lawson Abinanti
To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the brain you should be using to your advantage. Read More
FOR  PRO  Members
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Take 10: DIY Public Relations in 15 Minutes a Day
In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, as well as introduce and position your company as their go-to source. You'll leave with tools and resources to secure media coverage—without relying on outside help. Read More
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Survey Says
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Which Emotions Are Associated With Good (and Bad) Brand Experiences?
By Ayaz Nanji
Satisfaction is the emotion consumers most associate with positive brand experiences, according to recent research from InMoment. Read More
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AT-A-GLANCE
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The Ultimate Restaurant Marketing Guide
By Laura Forer
Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo. Read More

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