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MarketingProfs
Feb 14, 2018 Vol. 17, No. 32
In this issue
1. How-To: How to Use Gamification & Technology for a Better Experiential Marketing Campaign
2. Podcast: Create a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer
3.  PRO  How-To Guide: The Marketer's Guide to Campaign Measurement, Tracking, and Analysis
4. Survey Says: The Retail Email Marketing Tactics Consumers Appreciate Most
5. Infographic: Top 10 Typography Trends of 2018
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How-To
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How to Use Gamification and Technology for a Better Experiential Marketing Campaign
By Brett Hyman
Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns. Read More
Podcast
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Creating a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer Mika Yamamoto on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
SAP Chief Digital Marketing Officer Mika Yamamoto discusses why a human touch in digital transformation is important, and how to set the tone at the top to create a truly customer-centric organization. Read More
FOR  PRO  Members
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How-To Guide: The Marketer's Guide to Campaign Measurement, Tracking, and Analysis
In this 26-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis. Read More
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Advertisement  SEMrush is a powerful digital marketing suite with an efficient social media toolkit inside. Manage your Twitter, Facebook, Youtube, Google+, Instagram accounts in one place. Draw ideas from popular news feeds, and monitor your audience's reaction to your posts.
 
Survey Says
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The Retail Email Marketing Tactics Consumers Appreciate Most
By Ayaz Nanji
Consumers say the inclusion of relevant product recommendations is the email approach they appreciate most from retailers, according to recent research from Liveclicker and The Relevancy Group. Read More
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AT-A-GLANCE
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Top 10 Typography Trends of 2018 [Infographic]
By Laura Forer
Typography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year. Read More

event calendar

Feb 15
Teach Me How— Predictive Analytics for Social Media Marketers PRO
Feb 20
FREE Seminar—How Top-Performing Marketing Teams Execute at Scale
Feb 27
FREE Seminar—Optimize Your Search, Facebook, and Display Targeting With Call Analytics
Mar 9
Virtual Conference—Marketing Writing | Tools. Mindset. Craft. It's all here.
Mar 15
Teach Me How— Nine Insanely Effective Email Tactics You Can Use Today PRO
Nov 13-16
B2B Marketing Forum—Register by February 15 to save up to $800!

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