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In This Issue
+ How-To: Activate Viral Campaigns (Why Social & Sharing Are Not the Same)
+ PRO: Take 10—How to Get LinkedIn Contacts Into Your CRM System
+ Survey Says: Facebook and Twitter Age Profiles Shifting
+ Quick Take: Three Ways to Get Valuable Links From Influencers
+ My View: What Brands Can Learn From Unofficial Bloggers
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Advertisement  SiriusDecisions states that 50 percent of B2B companies will deploy marketing automation solutions by 2015. Learn how to avoid the biggest mistakes made when evaluating this technology. Download Now!
How-To How to Activate Viral Campaigns (or Why Social and Sharing Are Not the Same)
By Ben Straley
Slapping up social media content and hoping it builds brand awareness and drives sales is not enough: Social content works best when it's shared. Here's how you can activate viral sharing of your content. Read More
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PRO Take 10: How to Get Your LinkedIn Contacts Into Your CRM System
If you have a relationship management system, you should make sure your LinkedIn contacts are part of it. In just 10 minutes, learn how to use LinkedIn's export tool to get your first-degree contacts out of LinkedIn and into the CRM system. Read More
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Survey Says
Facebook and Twitter Age Profiles Shifting
Visitors age 35-54 comprised 35.4% of Facebook's user base in Dec. 2010, down 3.6 percentage points from a year earlier, while its share of the youngest users (under age 18) and oldest users (age 55+) made the biggest gains in 2010. Read More
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Quick Take
Three Ways to Get Valuable Links From Influencers
There are no shortcuts to maintaining a vital, successful website—but the thoughtful pursuit of carefully chosen influencers can reap link-building rewards. Here are three key ways to link up with your influencers. Read More
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My View Passionate About Your Product: What Brands Can Learn From Unofficial Bloggers
By Leigh Duncan-Durst
Customers can easily attract attention online, so brands need to learn how to manage fans (and detractors). Here, a popular unofficial Starbucks blogger talks about what makes her tick and what brands must know. Read More
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@MackCollier 5 reasons why evangelists are better than influencers - https:////ow.ly/3W6bv
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Forum Today's Question
By ECUmedford Posted 2/11 at 3:00 pm EST
I'm an auto-parts e-tailer and need ideas for a print insert to go with customers' orders. I have a few objectives, but need help incorporating them into the piece. Go To Question
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Feb 17 / PRO Seminar—Tradeshow Strategies That Work with Bob Knorpp
Feb 19 / #ProfsChat—Events 2.0 Twitter chat with @LucyHackman & @anetah, noon-1pm ET
Feb 24 / PRO Seminar—7 Step Method for Selling Social Media to Skeptics with Tamsen McMahon
Mar 11 / Digital Marketing World—Email Marketing Free online conference
Apr 8 / Digital Marketing World—Measurement Free online conference
Jun 13-15 / B2B Marketing Forum 2011—Boston, MA Save the date rate expires 3/1
 
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