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MarketingProfs
Feb 17, 2017 Vol. 16, No. 34
In this issue
1. How-To: 8 Subscription Models and 5 Best-Practices for Your Offerings
2.  PRO  MarketingProfsU Quick Study Course: Customer-Centric Marketing
3. Survey Says: The 10 Super Bowl Ads That Stood Out Most With Consumers
4. Infographic: Eight SEO Trends to Expect in 2017
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How-To
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Eight Subscription Models and Five Best-Practices for Your Offerings
By Victoria DeRosa
Customers buy on convenience—because they want to make their job or their life easier. Automatic renewals are as easy as it gets. And from a business standpoint, it guarantees repeat business—the lifeblood of well-run organizations. Read More
FOR  PRO  Members
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MarketingProfsU Quick Study Course: Customer-Centric Marketing
This course is designed to help you with your customer-centric marketing efforts, including enhancing customer engagement and driving revenue through smart marketing tactics. You'll learn how to use a customer-centric approach to your advantage through skillful management of your CRM tool and savvy multichannel marketing. Read More
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Survey Says
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The 10 Super Bowl Ads That Stood Out Most With Consumers
By Ayaz Nanji
Super Bowl commercials from Kia and Budweiser were the ones that stood out the most with consumers this year, according to recent research from OdinText. Read More
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AT-A-GLANCE
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Eight SEO Trends to Expect in 2017 [Infographic]
By Laura Forer
Search engine optimization has been evolving continually, and numerous changes are expected in 2017, too. See these eight SEO predictions so you can plan ahead for success. Read More

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