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In This Issue
+ How-To: Rebalance B2B Marketing Budgets to Maximize Sales
+ PRO: Research to Improve Your Facebook Marketing
+ Survey Says: Marketers Up Spending on Digital, Social in 2011
+ Quick Take: Four Timely Steps to Nurturing a B2B Relationship
+ My View: Five Quick & Easy Steps to Fixing a Boring Presentation
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Advertisement  Already have salesforce automation and email marketing tools? Wondering why you also need marketing automation? Then this paper is a must read -- download it now.
How-To Rebalance B2B Marketing Budgets to Maximize Sales
By Sean Geehan
Rebalancing your marketing investments is the way to sustainable, predictable, and profitable growth. That's why it's crucial to analyze where your budgets are going and identify where the biggest returns on spend are. Read More
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PRO Research to Improve Your Facebook Marketing
Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them. Read More
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Survey Says
Marketers Up Spending on Digital, Social in 2011
Driven by changes in consumer behavior and competitive forces, 80% of marketers say they plan to increase the volume of digital projects in 2011, focusing much of those investments on corporate websites and social technologies. Read More
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Quick Take
Four Timely Steps to Nurturing a B2B Relationship
To serve them well, you've got to learn them well. Here are four steps to nurturing a personalized B2B relationship that'll help marketers better target prospects in these fast-paced times—and, ultimately, close deals. Read More
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My View Presto! Five Quick & Easy Steps to Magically Fix a Boring Presentation
By Paul Barsch
Not every presentation is chock full of interesting content. Sometimes, the subject matter is too technical, hard to comprehend, or non-interesting. If you've got to present about a less-than-riveting topic, use these five steps to add some spice to an otherwise bland presentation. Read More
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ReTweet This
@armano Social search will force your business to recalibrate https:////bit.ly/g2GjYI
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Forum Today's Question
By dana.buerkett Posted 2/15 at 5:40 pm EST
I'm considering outsourcing lead generation and appointment setting for a B2B company I work with. Virtual Appoint looks like a promising firm. Any other company suggestions? Go To Question
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Feb 18 / #ProfsChat—Events 2.0 Twitter chat with @LucyHackman & @anetah, noon-1pm ET
Feb 24 / PRO Seminar—7 Step Method for Selling Social Media to Skeptics with Tamsen McMahon
Mar 10 / PRO Seminar—Managing Your Reputation in a Social World with CB Whittemore
Mar 11 / Digital Marketing World—Email Marketing Free online conference
Apr 8 / Digital Marketing World—Measurement Free online conference
Jun 13-15 / B2B Marketing Forum 2011—Boston, MA Save the date rate expires 3/1
 
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