MarketingProfs: Martech Predictions | Attract Traffic | Tone of Voice in Messaging | Measurement | B2B Thought-Leadership

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Monday, February 18, 2019

	2019 Martech Predictions: From Facebook Marketing to Meeting Automation
	Five Unconventional Ways to Attract Website Traffic
	Context Is Everything: Language and Voice in Marketing Messaging [Video]
	Marketing Measurement: Metrics, Data, Analytics... A NEW Learning Path
	What B2B Firms Get Wrong About Thought-Leadership Content [Research]
	Push Notifications vs. SMS vs. Email: A Comparison [Infographic]

2019 Martech Predictions: From Facebook Marketing to Meeting Automation

Marketing technology is continually evolving to solve day-to-day problems for companies in efficient, effective, and innovative ways. Here are some predictions for 2019 from six martech leaders. They cover a variety of topics—from ABM to Facebook marketing to meeting automation and more. See what these leaders think awaits for you this year.

Five Unconventional Ways to Attract Website Traffic

The Internet has become a competitive place: Every day, it becomes harder to stand out and attract the website visitors you need for your business. Here are some ideas to hack your way to some extra website traffic.

IDC MarketScape: Artificial Intelligence in Enterprise Marketing Clouds Vendor Assessment

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Watson Marketing is a worldwide leader in helping businesses innovate with the latest in AI-powered marketing. But don't take just IBM's word for it: Take a look at the evidence from the IDC MarketScape vendor assessment. Read the report.

Marketing Measurement: Metrics, Data, Analytics, More... A NEW Learning Path

It's easier than ever to track and report on marketing results. With the super-practical, easy-to-follow guidance you get in this new learning path, you'll be checking metrics, interpreting data, making adjustments, and presenting your marketing program and campaign analytics results like a whiz. Start learning!

Context Is Everything: Language and Voice in Marketing Messaging [Video]

How can we marketers map our messages and tone of voice to ensure our audiences are comfortable with both, and how do we create a neat fit among message, product, and medium? Watch the video to find out.

What B2B Firms Get Wrong About Thought-Leadership Content [Research]

B2B vendors who create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to research from Edelman and LinkedIn. Check out the opportunity gap you can take advantage of.

Push Notifications vs. SMS vs. Email: A Comparison [Infographic]

Push notifications, email, and SMS can reach consumers in highly personalized ways, and all three behave and perform similarly to meet the goals of marketing campaigns. Perhaps for that reason, those three channels are sometimes thought of as interchangeable. Of course, that's not the case. See how you can use them to complement one another.

Profs Picks

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Are you harnessing the power of artificial intelligence (AI) in your day-to-day marketing efforts to drive business results and improve your customer experience? You can, and you should. Because for any serious organization, AI and machine-learning are already all but a requirement for digital marketing. Learn why IBM Watson Marketing is rated a leader in IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds. Read the report to learn what IBM Watson Marketing Developer Cloud capabilities you can implement today.

Sometimes it's hard to know what type of content your buyer needs at the top of funnel versus the middle of the funnel (not to mention the bottom of the funnel!), and when—and what—to offer at each stage. A whitepaper? A demo? A hug? Don't fret! The MarketingProfs Creating Content for Effective Demand Generation course gives you the tools you need to create truly relevant content. In about an hour, you'll learn all about how to create content for your demand gen program.

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