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| By Haydn Shaughnessy |
| Thought leadership—if done correctly—can prompt sales leads to come to you. But some companies still get it wrong. Learn why that happens, how to avoid major mistakes, and how to excel in thought leadership.
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| Join us this Thursday at noon ET, and discover a simple step-by-step process for building personas that persuade buyers at each stage in the buying process. You'll also learn how to play a more strategic role by becoming your organization's buyer expert, and deliver marketing programs that maximize return on investment (ROI).
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| Americans Avoid Businesses With Bad Privacy Practices |
| Most (90%) online Americans say they worry about digital privacy at least sometimes, and 88% say they avoid doing business with companies that do not protect their digital privacy. Moreover, 95% of online adults say companies have a responsibility to protect their privacy online.
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The Four Starring Roles Every Business Project Needs
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| As social media marketers know, social outreach projects need to function like clockwork—often in real time—to be truly effective. But how do you build project teams that consistently produce? Here is one interesting suggestion for achieving that goal.
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By Amanda DiSilvestro
Pinterest, the social networking of visuals, is currently on the brink of individual-to-business use, so now is a great time for your company to get started. Learn why every business can benefit from Pinterest.
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