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In This Issue
+ How-To: Three Must-Have Internal Metrics for Productive Marketing Teams
+ Survey Says: How Buyers Evaluate Professional Services Providers
+ PRO NEW Seminar: The Chemistry of the Landing Page
+ Infographic: The Biggest Missed Opportunities in Site Search
+ My View: Facebook's Video Autoplay Is Great News for Marketers
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Advertisement  E-mails that don't suck? Get our free report: 5 tips for creating e-mails that IT pros will actually read. It’s full of tips and tricks from what layouts work best to which day to hit send. Get it now!
How-To Three Must-Have Internal Metrics for Productive Marketing Teams
By Bryan Nielson
How should you measure productivity? These three types of internal marketing metrics will help ensure greater effectiveness, efficiency, and predictability for your marketing team. Read More
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PRO NEW PRO Seminar! MarketingProfs Makeover: The Chemistry of the Landing Page
You'll receive actionable tips and learn best-practices for creating the result-driving landing pages you need. We will review member-submitted landing pages and make suggestions for improvements that can have immediate impact. Read More
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Advertisement  Before hitting send on your next e-mail campaign, take 5 minutes and read our 5 tips for creating e-mails that your tech audience will love. Download now!
Survey Says
How Buyers Evaluate Professional Services Providers
By Ayaz Nanji
Asked how they "check out" potential professional services providers (such as an accounting, marketing, legal, consulting, or tech firm), 81% of buyers say they head to the seller's website to do research. Read More
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The Biggest Missed Opportunities in Site Search [Infographic]
By Verónica Maria Jarski
Are you using site search for your marketing programs? Here's a look at why six out of 10 retailers don't—and why they should. Read More
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My View Why Facebook's Video Autoplay Is Great News for Marketers
By Melody King
Videos posted by Facebook users now play automatically when users scroll through their News Feeds. Find out why this feature is fabulous news for brands wanting to boost their customer engagement. Read More
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Feb 25
 FREE Seminar—10 Common Webinar Mistakes and How to Avoid Them
Feb 27
 PRO Seminar—The Chemistry of the Landing Page
Mar 4
 FREE Seminar—Five Tips for Solving Today's Multichannel B2B Challenges
Mar 6
 PRO Seminar—Using Google Analytics' Secret Data to Improve Search and Social Campaigns
Mar 14
 Virtual Conference—Video Marketing: A Blueprint for 2014 3 online sessions—FREE!
Apr 10
 MarketingProfs University—Marketing Measurement & Analytics Use code MEASURE to save $200
Oct 9-10
 B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600!
 
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