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| By Akin Arikan |
| Struggling to capture, organize, and act on Web data to drive your interactive marketing? This five-step path helps you develop and expand the use of Web analytics to gain customer insights vital to your success.
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| In our PRO report, Research Spotlight: Twitter, get the latest Twitter research, charts, and information you need to develop high-performance Twitter campaigns.
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| Brands With Most Online Impact: Apple and Google |
| The Apple and Google brands had the most significant impact online in the fourth quarter of 2010, generating "impact values" of $941.5 million and $875.8 million, respectively, based on high volumes of online media buzz and social media conversation, according to a study that assigns a dollar value to a brand's online exposure.
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Three Crucial Ways Web Analytics Can Help You in 2011
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| The Web analytics industry places far too much value on measurement itself—rather than the what needs to be done with all the data after it's collected. But if you want to boost results in 2011, you have to tie your analytical data to your internal operations.
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| By Stephen Denny |
| Whether we're rooting for our favorite team to finally make it to the Super Bowl or watching a favorite well-kept-secret band become known, there's something in us that pulls for the underdog. But there's one reason not to.
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