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By Joe Cordo |
Sales and Marketing alignment is not a new issue, but new best-practices—including steps outlined here—can help you build a collaborative revenue engine fueled by closely aligned Marketing and Sales teams.
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Learn the critical strategic elements of successful email programs and find out how to continually optimize your email campaigns based on customer feedback. Join us for this PRO seminar at noon ET on March 15 (or catch the on-demand recording at your convenience).
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Senior Execs Consume Both Traditional and New Media |
Senior executives have a healthy appetite for a wide range of traditional and new media channels: For work purposes, most of them still read business and trade information in print, but they also use digital channels, such as online video, professional networking sites, and blogs.
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Sweat-Free Ways to Check Your Social Pulse
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To help you bring some coherence to all the noise across Twitter and the blogosphere, we've compiled a small list of powerful social monitoring tools. Take a minute to consider how even the less familiar ones can help bring order to your social media chaos.
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By Mark Friedman The debate about text messaging's viability as a channel for reaching customers has intensified. Some believe the end is all but here. But I don't: Text messaging is alive and well, and it's staying put.
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