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In This Issue
+ How-To: Sales and Marketing Alignment: Seven Steps to Optimization
+ PRO Seminar: Developing an Email Strategy That Keeps People Connected
+ Survey Says: Senior Execs Consume Both Traditional and New Media
+ Quick Take: Sweat-Free Ways to Check Your Social Pulse
+ My View: 10 Reasons Text Messaging’s Future Is Still Bright
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Advertisement  91% of today’s online adults use social media regularly. Pre-order the 2012 Digital Marketer Report to get your hands on top digital trends today!
How-To Sales and Marketing Alignment: Seven Steps to Collaborative, Right-Time Revenue Optimization
By Joe Cordo
Sales and Marketing alignment is not a new issue, but new best-practices—including steps outlined here—can help you build a collaborative revenue engine fueled by closely aligned Marketing and Sales teams. Read More
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PRO PRO Seminar: Developing an Email Strategy That Keeps People Connected
Learn the critical strategic elements of successful email programs and find out how to continually optimize your email campaigns based on customer feedback. Join us for this PRO seminar at noon ET on March 15 (or catch the on-demand recording at your convenience). Read More
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Survey Says
Senior Execs Consume Both Traditional and New Media
Senior executives have a healthy appetite for a wide range of traditional and new media channels: For work purposes, most of them still read business and trade information in print, but they also use digital channels, such as online video, professional networking sites, and blogs. Read More
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Quick Take
Sweat-Free Ways to Check Your Social Pulse
To help you bring some coherence to all the noise across Twitter and the blogosphere, we've compiled a small list of powerful social monitoring tools. Take a minute to consider how even the less familiar ones can help bring order to your social media chaos. Read More
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My View 10 Reasons Text Messaging's Future Is Still Bright
By Mark Friedman
The debate about text messaging's viability as a channel for reaching customers has intensified. Some believe the end is all but here. But I don't: Text messaging is alive and well, and it's staying put. Read More
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@remarkmarketing B2B Marketing: Evolving or Stuck in the Mud? bit.ly/xxfToD via @B2Community [SPOT ON by @ardath421] #B2B
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Forum Today's Question
By thoover on 3/8/2012 at 12:33 PM
Our nonprofit is celebrating its 10th anniversary, and we want to hold a dinner fundraiser, but another spaghetti dinner won't do. Any ideas? Go To Question
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Mar 13
FREE Seminar—3 Steps to Closing More Deals & Getting Better Referrals
Mar 15
PRO Seminar—Developing an Email Strategy That Keeps People Connected
Mar 15-28
MarketingProfs University LIVE—Email Master Course save $200 with code EMAILMASTER
Mar 22
PRO Seminar—Turning Social Referrals Into Measurable Business Results
Mar 29-30
SocialTech 2012—Seattle, WA fewer than 30 seats left, register today to secure yours!
Apr 12-26
MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT
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Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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