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In This Issue
+ How-To: Avoid the Dead Content Museum: When Web Content Expires
+ Podcast: Visual Storytelling: Ekaterina Walter Talks to Marketing Smarts
+ PRO How-To Guide: Inspire, Persuade, and Motivate Your Audience
+ Quick Take: Six Must-Have Traits of a Social Media Manager
+ Survey Says: Smartphone Market Share: Top Platforms, Manufacturers, Apps
+ My View: Why Musical Theater (Not Sports) Is a Good Analogy for Sales
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How-To Avoid the Museum of Dead Content: What to Do When Web Content Expires
By Dominic Smith
Nothing sends potential customers away faster than dead content. But how do you find it—then remove it—without disrupting the flow of marketing work and causing the SEO manager's blood pressure to spike? Read More
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Podcast Visual Storytelling: Ekaterina Walter Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Ekaterina Walter has led strategic and marketing innovation for brands such as Intel and Accenture. I invited her to talk about her latest book, The Power of Visual Storytelling, co-written with Jessica Gioglio. Read More
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PRO How-To Guide: How to Inspire, Persuade, and Motivate Your Audience
Does public speaking make your knees shake? Do you know how to captivate and convince your audience? In this 25-page guide, you'll learn how to excite, ignite, and unite your audiences so that they'll be inspired, persuaded, and motivated to move forward with your recommendations. Read More
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Survey Says
Smartphone Market Share Data: Top Platforms, Manufacturers, and Apps
By Ayaz Nanji
Two-thirds of US mobile users (66.8%) now own smartphones, up 7% since October 2013, according to recent data from comScore. Read More
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Quick Take
Six Must-Have Traits of a Social Media Manager
By Yo Noguchi
You're at the point of social media burnout, so you've decided it's about time your business had a dedicated social media manager. Good move. But what skills, traits, and experience should an effective social media manager have? Read More
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My View Why Musical Theater (Not Sports) Is a Good Analogy for Sales
By Tim Riesterer
Selling isn't supposed to be about winners and losers, but that's what using sports analogies for selling conveys. In reality, selling is more of a creative collaboration—like a Broadway play. Read More
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