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| By Douglas Karr |
| What began in a dorm room has developed into an essential business strategy. But before you jump headfirst into Facebook, consider the awesome power it wields over every account, page, and photograph.
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| Dan McDade shares little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations, and drive revenue growth. You'll leave this seminar with 10 key steps for boosting your company's marketing performance. Join us Thursday, March 17.
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| Fortune Global 100 Social-Media Savvy, Getting Savvier |
| Twitter is emerging as the leading social platform among the world's largest corporations: 77% of the Fortune Global 100 have a Twitter account, whereas 61% have a Facebook page. Fully 25% use Twitter, Facebook, YouTube/video-sharing, and corporate blogs.
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Harnessing the Mobile Web: Three Strategy Considerations
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| Soon, the mobile Web will be a vital channel for customer relationships and an integral part of marketers' mobile strategies, so long as it's used with clear purpose and relevance to customers. Here are three considerations when preparing your mobile initiative.
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| By Ann Handley |
| Savvy marketers will ride the trend of social-media users' sharing their locations, and their opinion of those locations. To find out how, Ann interviews the author of Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites.
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