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| By Magdalena Georgieva |
| Those of us who spend a significant amount of time watching online video are likely smitten with the inspirational TED talks. But the local TEDx events are equally enchanting, and they offer great lessons in experiential marketing.
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| By Matthew Grant |
| "During major life changes, our habits are up for grabs," Charles Duhigg says in this week's episode of Marketing Smarts. But when companies gather customer data to shape future buying habits, are they helping customers or helping themselves?
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| To keep up with the changes in email marketing, we must adapt. This 38-page guide will teach you about the email implications of recent technological and social changes and the fundamental steps needed to keep pace and generate positive returns from your email campaigns.
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What Can You Accomplish in 10 Minutes? (A Lot.)
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| Just like setting overwhelming New Year's fitness goals, we sometimes set overambitious professional goals. But you can make big professional gains with a steady stream of small, easily achievable goals... in just 10 minutes each day.
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By Drew McLellan
Marketers are so enamored with social media that they've forgotten the golden oldies of marketing that still deliver results. One tried-and-true channel is direct mail. Here are five tips that'll pump life into your next direct mail piece.
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