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In This Issue
+ How-To: Mobile Marketing—No Longer a Pick Between Reach & Targeting
+ PRO: Your Guide to Successful Social Media Marketing
+ Survey Says: Pew Profiles 'On-the-Go' Mobile Local News Consumers
+ Quick Take: Why 'Free' Content Might Cost You Thousands
+ My View: Omniture Summit—Marketers Geek-Out, Party With Lenny Kravitz
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Advertisement  Are you looking to surpass the challenge of channel fragmentation and move toward better personalization and interactivity? Then it’s time for your Marketing Department to have fewer communications and start having more conversations. Download this white paper to learn more.
How-To Mobile Marketing: No Longer a Tradeoff Between Reach and Targeting
By Gib Bassett
Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost your mobile marketing ROI. Read More
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PRO Your Guide to Successful Social Media Marketing
Need help defining objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze! Read More
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Advertisement  There’s a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape.
Survey Says
Pew Profiles 'On-the-Go' Mobile Local News Consumers
Nearly one-half of US adults (47%) get at least some local news and information via cellphone or tablet computer, and such consumers tend to be young, affluent, and more plugged into digital media. Read More
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Quick Take
Why 'Free' Content Might Cost You Thousands
Are you clear on copyright laws? Your company doesn't have to be a major corporation to attract the attention of a copyright holder. Save yourself thousands by learning what Web content you can't use without permission. Read More
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My View Omniture Summit: Where 2,600 Digital Marketers Geek-Out, Party With Lenny Kravitz & Ski on Adobe's Dime
By Tobias Schremmer
The buzz at the Summit was palpable, from the packed "Partner Showcase" (aka Exhibitor Room) to the sessions. The highlight of the social activities had to be the private Lenny Kravitz concert, where ironically, the Insignia digital cameras Adobe had given out were being shut off by security. Read More
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@unbounce PPC & Landing Pages: How to achieve higher conversions and a lower CPC [Infographic] .. https:////bit.ly/bV005F
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Forum Today's Question
By gevansweb on 3/14/2011 at 2:06 PM
I'm a freelance article writer building my own brand and website around my services. Any ideas for a good business name? Go To Question
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Mar 17
 PRO Seminar—The Truth About Leads with Dan McDade
Mar 22
 FREE Seminar—Rethinking Rich Media sponsored by Limelight Networks
Mar 24
 PRO Seminar—The NOW Revolution with Amber Naslund and Jay Baer
Apr 7-22
 MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
Apr 8
 Digital Marketing World—Measurement Free online conference
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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