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In This Issue
+ How-To: Little vs. Big Data: Nine Types of Data & How They Should Be Used
+ Survey Says: What B2B Buyers Want From Vendor Websites
+ PRO 5-Star Seminar: MarketingProfs Makeover: Landing Page Chemistry
+ Infographic: Which Brand Really Won the Super Bowl Ad War?
+ My View: Does Your Company Need Audio Branding?
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How-To Little Data vs. Big Data: Nine Types of Data and How They Should Be Used
By Jerry W. Thomas
The truth? The solution to marketing and business problems—and the identification of strategic opportunities—often lies in the realm of Little Data, not Big Data. Read More
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PRO 5-Star PRO Seminar: MarketingProfs Makeover: The Chemistry of the Landing Page
You'll receive helpful, actionable tips and learn best-practices for creating the result-driving landing pages you need. Member-submitted landing pages are reviewed, and Brian makes great suggestions for improvements that can have immediate impact. Read More
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Advertisement  Emma presents: The Brainiac Guide to Welcome Email Automation. Get our free guide now!

Survey Says
What B2B Buyers Want From Vendor Websites
By Ayaz Nanji
Easily accessible contact information is the most import thing on a B2B vendor website, according to a recent report from Dianna Huff and KoMarketing Associates. Read More
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Quick Take
Which Brand Really Won the Super Bowl Ad War? [Infographic]
By Verónica Maria Jarski
The most successful Super Bowl ads not only generated buzz but also increased brand advocacy. Find out which brands best did both and how you can, too. Read More
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My View Does Your Company Need Audio Branding?
By Colleen Fahey
You've decided on your company's writing style and visual branding. But what about audio branding? Here are some insights—and questions to ask yourself. Read More
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