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| By Jill Puleri |
| As analytics become increasingly vital to understanding customers, CMOs can no longer enjoy the luxury of being naive about IT. Here are six steps CMOs can take to embrace technology tools and boost their effectiveness.
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| Using targeted and timely emails to nurture your leads and help them through the buying cycle can be critical to your bottom line. In just 10 minutes, you'll learn how to effectively nurture your leads via email without breaking the bank.
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| B2B Marketing Tactics Not Driving Enough Sales Leads |
| Some 61% of B2B marketers say generating more leads is their biggest marketing challenge in 2012. Nearly two-thirds say their marketing mix doesn't meet sales pipeline demands (32%) or they are unsure of whether their marketing mix is effective (31%).
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How to Discover an SEO Cheater in Your Midst
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| When you're thrilled with the results of your SEO programs, you might not ask questions about how it's done, allowing potentially problematic practices to go undetected until it's too late. Is your search optimization pure and clean? Find out by taking a few simple steps.
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By Kieran Flanagan
Planning a social media campaign is a lot like planning a trip. You need to create a road map and stick with it to avoid getting lost. Learn what you'll need on your itinerary to ensure your social media journey is a success.
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