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In This Issue
+ How-To: Storytelling Can Spur Business Growth
+ PRO: Favorite Take 10—How to Build a Twitter Following in a Week
+ Survey Says: Top 50 Websites—Twitter Edges Into Ranking
+ Quick Take: One Very Convincing Reason to Test
+ My View: Kraft Uses Its Noodle to Unify Mac and Cheese Products
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How-To How Storytelling Can Spur Business Growth
By Rich Nadworny
When you have a fabled story attached to your business, it should be easy to succeed in social media, right? Wrong. Storytelling the right way and monitoring feedback will connect you with customers and get you results. Read More
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PRO PRO Favorite Take 10: How to Build a Twitter Following in a Week
In just 10 minutes, MarketingProfs' own Megan Leap shows you how to create a compelling Twitter profile to attract high-quality followers, use Twitter lists, get people to follow you back, and more. Read More
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Survey Says
Top 50 Websites: Twitter Edges Into Ranking
Yahoo Sites comprised the top-ranked Web property in February 2011 with 177.5 million visitors, followed by Google Sites (175.2 million), and Microsoft Sites (168.8 million). Twitter joined the top 50 list for the first time in February. Read More
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Quick Take
One Very Convincing Reason to Test
There's only one way to know your results for sure. Many experts guessed the results of a recent A/B test soliciting email subscribers—and most got it wrong. Even when the answer seems obvious, test, test, and test again. Read More
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My View Kraft Uses Its Noodle to Unify Its Mac and Cheese Products
By Ted Mininni
Kraft Macaroni & Cheese in blue boxes. What's more iconic than that? I understand how powerful the connection is between a consumer and a heritage brand. Great childhood memories make for powerful bonds. So, what do I think of Kraft's package refresh and new brand identity? Read More
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@cchariton Use the Power of Thought Leadership to Grow Your Business - RainToday https:////t.co/NPmJ2GD via @AddThis
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Forum Today's Question
By Marci Whitman on 3/21/2011 at 1:42 PM
My client in nonprofit housing is holding a fundraising event for outside entities. I need a tagline that incorporates "housing" and "collaboration." Any ideas? Go To Question
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Mar 24
 PRO Seminar—The NOW Revolution with Amber Naslund and Jay Baer
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 PRO Seminar—MPU: 11 Digital Trends to Watch in 2011 with Steve Rubel
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 MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
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 Digital Marketing World—Measurement Free online conference
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 FREE Seminar—10 Rules for Lead Management Success sponsored by MarketNet
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 B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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