MarketingProfs Today: Customer Insight | Digital Tactics' Revenue Impact | Social Recommendations

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In this issue

1.	How-To: Customer Insights: 5 Ways to Design the Customer Into Your Company
2.	Survey Says: Which Digital Marketing Tactic Has the Biggest Revenue Impact?
3.	PRO Take 10: How to Develop a Dynamic Creative Briefing Document
4.	Infographic: What Motivates Recommendations on Social Media?
5.	My View: What to Ask When Establishing Engagement-Based Loyalty Programs

Four Technology Pillars for High-Performance Campaign Execution. Download Four Technology Pillars for High-Performance Campaign Execution and learn about the vital role marketing operations managers play in today's organizations and the mission-critical technology they use for successful marketing campaign execution.

How-To

Stop Undermining Customer Insights: Five Ways to Design the Customer Into Your Company

By Julie Wittes Schlack

In the emerging sharing economy—modeled on collaborative creation and consumption—you can't effectively "create customers" without a deep, empathetic, and evolving understanding of their aspirations, challenges, and needs. Read More

FOR PRO Members

Take 10: How to Develop a Dynamic Creative Briefing Document

In just 10 minutes, we'll discuss the key components of a creative brief. You'll be able to develop a document that provides solid direction and parameters to your agency, internal marketing communications team, or any other group involved in developing your product or brand campaign. Read More

Four Technology Pillars for High-Performance Campaign Execution. [free eBook] Learn about the four core technology pillars every successful marketing team must implement to execute on high-performance marketing campaigns.

Survey Says

Which Digital Marketing Tactic Has the Biggest Revenue Impact?

By Ayaz Nanji

One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123. Read More

Quick Take

What Motivates Customers to Make Recommendations on Social Media? [Infographic]

By Verónica Maria Jarski

Get the scoop on what drives your customers to make recommendations on their social media networks, and find out how to tailor your marketing to encourage them. Read More

My View

Three Questions to Ask Yourself When Establishing an Engagement-Based Loyalty Program

By Theresa O'Neil

Making the shift from a traditional loyalty program to an engagement-based one? Here are three questions to ask yourself when developing it. Read More

event calendar

Mar 5	PRO Seminar—Tune In to the Voice of the Competitor
Mar 10	FREE Seminar—Is Your Database Delivering?
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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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