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MarketingProfs
Mar 30, 2015 Vol. 14, No. 60
In this issue
1. How-To: These Six Stupid Marketing Metrics Need to Die
2. My View: Why Simplicity May Be the Secret to Brand Success
3.  PRO  Seminar: How to Build a Comprehensive Social Media Strategy
4. Survey Says: Marketing and IT Execs Collaborating More [Infographic]
5. Infographic: The Only 10 Slides You Need for a Pitch
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How-To
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These Six Stupid Marketing Metrics Need to Die
By Larry Kim
It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense. But they're probably doing their campaigns more harm than good. Read More
FOR  PRO  Members
Today's PRO Item
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PRO Seminar: How to Build a Comprehensive Social Media Strategy
We'll show you how to craft a well-planned social media engagement strategy that best fits your organization's goals and the needs of your target customers. You'll also learn how to develop metrics to help gauge and improve success over time. Read More
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Survey Says
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Marketing and IT Execs Collaborating More [Infographic]
By Ayaz Nanji
More than half (55%) of advertising and marketing executives say they are collaborating more closely with the technology leaders in their company compared with three years ago, according to a recent report from The Creative Group. Read More
Quick Take
The Only 10 Slides You Need in a Pitch [Infographic]
By Verónica Maria Jarski
Putting together slides for your pitch? You really need only 10. Guy Kawasaki offers tips for what each should include. Read More
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My View
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Why Simplicity May Be the Secret to Brand Success
By Margaret Molloy
The success of a new breed of emerging brands can be attributed to doing business in the simplest way possible. Here's why simplicity rules. Read More
 
event calendar
 
Mar 31 FREE Seminar—How to Generate More Leads with Webinars
Apr 2 PRO Seminar—How to Build a Comprehensive Social Media Strategy
Apr 9 PRO Seminar—Modern Sales and Marketing Alignment
Apr 9 MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10 Virtual Conference—Video Marketing: 3 online sessions—FREE!
Apr 14 FREE Seminar—Optimizing Search, Social, and Display in a Mobile World
Oct 20-23 B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now
 
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Research Writer: Ayaz Nanji
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