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In This Issue
+ How-To: Ensure Your Social Media Efforts Pay Off
+ PRO Seminar: Become a Social Business With Sandy Carter
+ Survey Says: CMOs—Business Outlook Strong, Budgets Up
+ Quick Take: How to Overcome the Social Shakes
+ My View: Four Reasons to Love In-Person Events
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Advertisement  Register now for MarketingProfs' SocialTech Online and catch all the SocialTech action from your office, home, or on the go. Watch live video of conference sessions and participate in presenter Q&A on March 30. Or, view (or review) recorded presentations on-demand through June 30. Price: just $99!
How-To Social Media ROI: How to Ensure Your Social Media Efforts Pay Off
By Kieran Flanagan
Social media marketing can either be an extremely worthwhile investment or a massive time sink that brings you no benefit. How can you tell which of those extremes you'll fall into? Learn how to set up your strategy to measure ROI. Read More
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PRO PRO Seminar: How to Become a Social Business With Sandy Carter
Learn how to incorporate social techniques into business processes and use social analytics to understand how customers see your brand. Join IBM's Sandy Carter for this PRO seminar at noon ET on March 8 (or catch the on-demand recording at your convenience). Read More
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Advertisement  You're invited to our FREE Virtual Event all about Content Marketing featuring 3 presentations, networking rooms, and live Q&A. Click here to register now and enjoy the inspiration of a conference without the hassle of travel. See you March 9!
Survey Says
CMOs: Business Outlook Strong, Budgets Up
Buoyed by renewed confidence in the US economy and higher expectations for new business, CMOs say they plan to boost marketing spending over the next 12 months, with B2B products and B2B services marketers leading the way. Read More
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Quick Take
How to Overcome the Social Shakes and Get Your Brand Out There
It's OK to feel nervous about taking the social leap; it's a vast frontier with lots of possible pitfalls. But you can harvest lots of benefits by targeting the "social customer." So how do you go about social-farming strategically? Read More
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My View Four Reasons to Love In-Person Events
By Kathy Bushman
In this time-strapped, budget-conscious world, you might wonder why you should spend money and take days out of the office to attend an in-person event. In short, in-person events are valuable and here to stay. Here's why. Read More
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ReTweet This
@ritusharma1 What's the state of the Twitterverse in 2012? News doesn't break, it tweets! https:////bit.ly/yXANAR @briansolis
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Forum Today's Question
By jobutcher 3/2/2012 at 10:19 AM
I just launched a subscription-based database of marketing communications. Is my concept clear? How should I spread the word? Go To Question
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Mar 6
FREE Seminar—The Rising Power of Visual Content on Social Networks
Mar 8
PRO Seminar—Become a Social Business: Your Framework for Success with Sandy Carter
Mar 9
Content Marketing Virtual Conference—3 great sessions sign up for free
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FREE Seminar—Turning Social Referrals into Measurable Business Results
Mar 15
PRO Seminar—Developing an Email Strategy That Keeps People Connected
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