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In This Issue
+ How-To: International Marketing: Three Steps to Muy Bueno
+ #SocialSkim: Ellen's Selfie, Apple's Social Debut, Facebook New Toys, More!
+ PRO Toolkit: Email Campaign Planner
+ Survey Says: SMBs' Favorite Sources for Sales Leads
+ Infographic: The B2B Marketer's Guide to SXSW 2014
+ My View: Are Case Studies and Product Reviews Still Viable?
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Advertisement  Increase employee productivity 20-25% with a socially enabled knowledge base. So how do you pick a knowledge base that will deliver these results? Learn about the 5 essential elements of a modern knowledge base in our eBook filled with market data and industry expert forecasts. Download here.
How-To International Marketing: Three Steps to Muy Bueno
By Isadora Badi
Expanding into markets abroad is never as easy as "translation." The key is to adapt your product or service—and your marketing—to conform to the culture and legal and technical requirements of the new market. Read More
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PRO Toolkit: Email Campaign Planner
This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
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Survey Says
SMBs' Favorite Sources for Sales Leads
By Ayaz Nanji
Phone calls are the highest rated source of leads by small and midsize businesses (SMBs), according to a recent BIA/Kelsey’s Local Commerce Monitor report. Read More
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Quick Take
#SocialSkim: Ellen's Selfie, Apple's Social Debut, Facebook Toys, Ad Platform Updates
By Angela Natividad
Get the skinny on the selfie seen around the world, Apple's social media debut, ad platform updates, and Facebook's potential new toys (drones? Again?!). It's all a hop, skip, and a skim away. Read More
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My View Are Case Studies and Product Reviews Still Viable?
By Sue Duris
Today's buyers expect vendors to earn their trust, and they no longer take vendor-generated content at face value. So, are case studies and product reviews relevant anymore? Read More
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Mar 11
 FREE Seminar—Making Big Data Smaller
Mar 13
 PRO Seminar—How to Develop Effective Content for Each Stage of the Buying Journey
Mar 14
 Virtual Conference—Video Marketing: A Blueprint for 2014 3 online sessions—FREE!
Mar 25
 FREE Seminar—Five Tips for Solving Today's Multichannel B2B Challenges
Mar 27
 PRO Seminar—Transform Your Business to Be the Most Recommended Brand in Your Category
Apr 10
 MarketingProfs University—Marketing Measurement & Analytics Use code MEASURE to save $200
Oct 9-10
 B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600!
 
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