MarketingProfs Today: KPIs and Marketing IQ | Raising Awareness, Money | Embedded vs. Interstitial

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In this issue

1.	How-To: How to Raise Your KPIQ: Key Performance Indicators and Your Marketing IQ
2.	Podcast: Increasing Awareness (and Research Money) to Decrease Cancer: Ben Kaplan
3.	PRO How-To Guide: The 3Cs of Successful Positioning
4.	Survey Says: Neurometric Study: Embedded vs. Interstitial Mobile Ads [Infographic]
5.	Infographic: Travel as an Indicator of Demographics and Lifestyle

Feeling a bit peckish for marketing technology insights? Bring your favorite brunch food (suggested course pairings provided) and scoot up to our Marketer's Brunch and Learn. Check out the program!

How-To

How to Raise Your KPIQ: Key Performance Indicators and Your Marketing IQ

By Barry Feldman

Key performance indicators (KPIs) become keys to optimizing your marketing only when you apply what you learn. Here's how to take a smarter approach to marketing with KPIs that guide your decisions. Read More

Podcast

Increasing Awareness (and Research Money) to Decrease Cancer: Ben Kaplan on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Ben Kaplan, senior director of mobile strategy and product at the American Cancer Society, discusses the mobile strategy that increased revenue 80% in 2016 for the organization. Read More

FOR PRO Members

How-To Guide: The Three Cs of Successful Positioning

Just as positioning is the foundation of successful marketing, the 3Cs are the foundation of a positioning strategy that will set you apart from your competitors. In this 15-page guide you'll learn how to use the 3Cs to develop your own positioning strategy. Read More

Whether you need to improve your email engagement rates, make sure your messaging is relevant, or balance inbound and outbound, the Marketer's Brunch & Learn will satisfy your hunger for knowledge.

Survey Says

Neurometric Study: The Effectiveness of Embedded vs. Interstitial Mobile Ads [Infographic]

By Ayaz Nanji

Smaller mobile advertisements that appear embedded in the context of apps spark more engagement, visual attention, and action-taking than do larger interstitial mobile ads, according to research from MediaBrix, TrueImpact, and Neurons Inc. Read More

AT-A-GLANCE

Travel as an Indicator of Demographics and Lifestyle [Infographic]

By Laura Forer

Understanding your customers' travel preferences can help you to better understand and reach them. Read More

event calendar

Mar 10	Virtual Conference—Marketer's Brunch and Learn \| 3 online sessions *FREE!*
Mar 16	PRO Seminar—Boost Your Revenue With a Customer Advisory Board
Mar 28	FREE Seminar—How to Create a High-Performance Marketing Plan
Mar 30	PRO Seminar—Building and Unleashing Your Personal Brand in the Digital Age
Oct 3-6	B2B Marketing Forum—Save $600 when you register by March 31!

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