Having trouble reading this email? View it in your browser.
In This Issue
+ How-To: Just What Do Marketers Do, Anyway?
+ PRO: Reach Influencers and Boost Brand Awareness
+ Survey Says: Google Android Overtakes RIM, Apple
+ Quick Take: When Z Comes Before A
+ My View: Who Knows What's Best for the Product? 
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  NEW SOCIAL MEDIA PLANNING WHITEPAPER
Plan and execute successful social media campaigns. Learn how to build a framework for building an effective social media program in this 28-page Social Media Planning Guide. Download the new Guide here.
How-To Just What Do Marketers Do, Anyway?
By Olga Taylor and Barbara Bix
Product value isn't defined by quality or price; it relies on marketing and customer insight. Without them, a $1,000-a-minute violinist is a $32-a-day subway performer. Learn to find your $1,000-a-minute market. Read More
How-To Image
share Twitter Facebook LinkedIn
PRO Reach Influencers and Boost Brand Awareness
Discover how 13 companies have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to boost brand awareness, foster third-party credibility, generate buzz, and increase sales. Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  13 Strategies to Boost Website Conversion Rate
A 1% increase in your website conversion rate can significantly increase sales. Calculate how higher conversion could impact your sales and download Infusionsoft's guide to learn proven strategies for increasing your website conversion rate.
Survey Says
Google Android Overtakes RIM, Apple
Google Android surged past RIM BlackBerry to become the most popular smartphone platform in the US, accounting for 31.2% of market share as of January 2011, up 7.7% from the previous three-month period. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
When Z Comes Before A
Segmenting customers by the first letter of their last name might be the key to a quick sale. People whose surnames begin with letters R through Z are more likely to respond speedily to urgent calls to action. Is there a "last name effect"? Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View Because I Said So: Who Knows What's Best for the Product?
By Alan Belniak
Being an impassioned marketer is a good thing. But unless you're buying your own product, you should refrain from injecting personal preference into the marketing process. Let your market and customers guide the decisions. Read More
Author Name
share Twitter Facebook LinkedIn
ReTweet This
@JeffGreenhouse Let's get READY to RUMBLE! Ad industry to begin enforcing behavioral tracking regulation. - https:////jeff.gs/J8tv4I #advertising #privacy
share Twitter
Forum Today's Question
By briancanady Posted 3/7 at 7:50 pm EST
I'm doing a direct mail campaign for cabinets, targeting consumers with a 125K net worth (cabinets sell between $8K -$12K). I need a call to action. Any ideas? Go To Question
share Twitter Facebook LinkedIn
Mar 10
PRO Seminar—Managing Your Reputation in a Social World with CB Whittemore
Mar 11
Digital Marketing World—Email Marketing Free online conference
Mar 17
PRO Seminar—The Truth About Leads with Dan McDade
Mar 22
FREE Seminar—Rethinking Rich Media sponsored by Limelight Networks
Apr 7-22
MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
Apr 8
Digital Marketing World—Measurement Free online conference
Jun 13-15
B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
advertisement
Advertisement