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In This Issue
+ How-To: In Defense of Fun: Humor Is Serious Business for SMB Marketers
+ PRO Favorite Take 10: How to Podcast Like a Rockstar
+ Survey Says: Market Research Spend Forecast to Rebound in 2012
+ Quick Take: Five Android Apps to Make Your B2B Sales Life Easier
+ My View: Why You Should Not Read This Post
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How-To In Defense of Fun: Humor Is Serious Business for SMB Marketers
By Anna Sawyer
Smaller marketers are much less apt to use humor than are big brands. Why is that? Could it be they think they have too much to lose? Maybe. But, with the right kind of humor, they have much to gain, too. Read More
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PRO PRO Favorite Take 10: How to Podcast Like a Rockstar
In just 10 minutes, MarketingProfs' Corey O'Loughlin walks you through the fundamentals of podcast production. She shares how to select recording software, create an editorial calendar, and get special guests on your show. After listening to her practical advice and helpful tips, you'll be ready to podcast like a rockstar! Read More
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Survey Says
Market Research Spend Forecast to Rebound in 2012
Businesses are ready to spend on information again: Marketing research revenues are forecast to grow 3.1% in 2012 as corporate profits rise and businesses increase marketing budgets. Read More
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Quick Take
Five Android Apps to Make Your B2B Sales Life Easier
On-the-go B2B salespeople are always looking for ways to make their lives easier—and apps really can help. Here are a few Android apps that folks are buzzing about. Read More
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My View Why You Should Not Read This Post
By Ann Handley
This post is short, because you need to be elsewhere right now... learning practical ways to create marketing communications of such high quality, that your audience can't help but disseminate them for you. Read More
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@PhaedraStock HarleyDavidson uses social buzz to help drive sales - ow.ly/9vsNE
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Forum Today's Question
By jehn.ferec on 3/7/2012 at 2:03 PM
I'd like to throw a summer BBQ for our customers to attend. Here's the problem... All of my customers compete with each other. Go To Question
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