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MarketingProfs
Mar 9, 2018 Vol. 17, No. 48
In this issue
1. How-To: Social Selling: 3 Reasons It's Good for Business and 4 Steps to Get Started
2.  PRO  MarketingProfs Quick Study Course: Campaign Planning
3. Survey Says: Why Consumers Leave E-Commerce Sites and Apps Without Purchasing
4. Infographic: The Right Way to Do SEO
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How-To
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Social Selling: Three Reasons It's Good for Business and Four Steps to Get You Started
By Brett Bernstein
Social media isn't just for collecting likes and follows: It can help you increase sales—when it's used right. Read More
FOR  PRO  Members
Today's PRO Item
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MarketingProfs Quick Study Course: Campaign Planning
Learn how to build an effective marketing campaign—from identifying your target audience and setting objectives to determining the ideal marketing mix and measuring campaign effectiveness. You'll learn to develop better campaign messaging, create a standout value proposition, and measure an integrated multichannel campaign. Read More
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Survey Says
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Why Consumers Leave E-Commerce Sites and Apps Without Purchasing
By Ayaz Nanji
High shipping cost is the top reason consumers abandon e-commerce sites and apps without purchasing, according to recent research from Episerver. Read More
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AT-A-GLANCE
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The Right Way to Do SEO [Flowchart]
By Laura Forer
Does SEO really have to be so complicated? Sometimes, maybe yes, but asking yourself some basic questions can often lead you on a path to SEO success. See where you land on this flowchart. Read More

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