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In This Issue
+ How-To: Three Rules for Toppling the Goliath in Your Industry
+ PRO: Eight Triggers That Turn Customer Distraction Into Traction
+ Survey Says: Brands Rely More on Digital Channels for Custom Content
+ Quick Take: Make Better Sense of the Social Landscape
+ My View: How Not to Rewrite Your Tagline
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Advertisement  Are you a B2B marketer looking to select a marketing automation system? Read the “2011 B2B Marketing Automation Vendor Selection Report”, published by Raab Associates Inc. Download it now.
How-To Killing Giants: Three Rules for Toppling the Goliath in Your Industry
By Stephen Denny
We all face giants, those competitors who have more people, budgets, and resources than we can ever hope to have. And despite the uphill fight, we're asked to not only compete but also win against them. It's possible.
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PRO Eight Triggers That Turn Customer Distraction Into Traction
Join us Thursday, April 14, as acclaimed consultant and award-winning author Adrian Ott shares eight key triggers that drive customer time and attention. Using case studies and a proven framework, she'll show you how to apply knowledge of these triggers to improve your selling process. Read More
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Advertisement  GOT GOOD BUSINESS DATA? ARE YOU SURE? Learn concrete steps and best practices to ensure you’re getting high-quality business data including how to define your DATA STRATEGY and how to identify the KEY DIFFERENTIATORS between list sources. Download our FREE Guide to B2B Leads: Judging Quality of Your Business Data.
Survey Says
Brands Rely More on Digital Channels for Custom Content
Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009. Read More
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Quick Take
Make Better Sense of the Social Landscape: A Quick Reference
Take the guess work out of social media. Users visit different social media for different reasons. Learn the strengths of each platform, and you'll save money, manpower—and much embarrassment. Read More
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My View How Not to Rewrite Your Tagline
By Drew McLellan
If the definition of insanity is doing the same thing over and over again and expecting different results, is the definition of marketing insanity changing your tagline to variations of the same message and expecting a sales boost? Read More
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@DeanRieck Fascinations: The art of writing compelling teaser copy https:////goo.gl/fb/iP0J2
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Forum Today's Question
By KSgirl 4/11/2011 at 8:24 AM
I need a strategy to get a specific audience to engage in social media. Is it ok to force this group to use social media to gain access to specific content they need? Go To Question
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Apr 7-22
MarketingProfs University LIVE—Social Media Marketing Fast Track 
Apr 12
FREE Seminar—10 Rules for Lead Management Success sponsored by MarketNet
Apr 14
PRO Seminar—8 Triggers that Turn Customer Distraction into Traction with Adrian Ott
Apr 19
FREE Seminar—Reaching Business Audiences via Social Media & Display Ads sponsored by Bizo
Apr 28
PRO Seminar—Seven Keys to a Successful Blog with Jennifer Cisney
May 13
Digital Marketing World—Search Marketing 
Jun 13-15
B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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