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Monday, April 15, 2019

Six Naming Trends to Help Your Brand or Product Stand Out in 2019
Three Actionable SEO Techniques to Improve Your Website Right Now
Marketing Automation Made Easy: A NEW Course
The B2B Content Types Marketers Are Most Bullish About [Study]
You're Hired... or Not: How Clients Find Small Business Service Providers [Infographic]
 
Six Naming Trends to Help Your Brand or Product Stand Out in 2019
So far this year, six naming trends have become prominent, or are becoming so. This article explains how each trend can be used and what benefits it can bring you. If you're ever tasked with naming a business or product—and you want it to truly stand out—check out these valuable naming insights.
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Three Actionable SEO Techniques to Improve Your Website Right Now
Businesses that rely on organic search for sales and conversions know the importance of SEO, but ranking for keywords is becoming harder and more time-consuming. But there's plenty you can do about that. Complete these three SEO tasks to improve your site's organic search visibility across the Web.
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To Increase Conversions, Mind the Content Gap: New Report
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Incorrect or incomplete content stalls 77% of online shoppers from buying, according to a new global survey. But content that's complete and compelling paves the path of least resistance for consumer purchases. To learn more, get the full report.
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Marketing Automation Made Easy: A NEW Course
You'll learn how marketing automation can reduce repetitive tasks so you can focus on getting those qualified leads to your sales team. From designing and planning, to execution and engagement, to measurement... in 12 lessons we'll cover everything you've ever wanted to know about marketing automation!
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The B2B Content Types Marketers Are Most Bullish About [Study]
Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here's what marketers think about content in the year ahead.
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You're Hired... or Not: How Clients Find Small Business Service Providers [Infographic]
As a small business owner or marketer, the last thing you want is an unhappy customer who can take to review sites and social media to undermine your hard work. Do you know what your clients or would-be expect from service providers like you? This infographic will help.
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Profs Picks
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How can you drive clicks and conversions? Social media ads and influencers! Global software company Episerver polled 4,500 consumers and found that 52% of online shoppers have clicked on an influencer's post and 31% of them have made a direct purchase from the post. What other marketing tactics are driving clicks and conversions? Find out in this consumer behavior survey.
Sometimes it's hard to know what type of content your buyer needs at the top of funnel versus the middle of the funnel (not to mention the bottom of the funnel!), and when—and what—to offer at each stage. A whitepaper? A demo? A hug? Don't fret! The MarketingProfs Creating Content for Effective Demand Generation course gives you the tools you need to create truly relevant content. In about an hour, you'll learn all about how to create content for your demand gen program.

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