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MarketingProfs
Apr 16, 2018 Vol. 17, No. 74
In this issue
1. How-To: How to Rank at the Top of Google Search Results (Even If You're Not No. 1)
2.  PRO  New Live Seminar: Content Strategy for B2B Lead Generation
3. Survey Says: Eye-Tracking Study: Email-Signature Banner Effectiveness
4. Infographic: Your Retargeting Program Is Probably Leaving Money on the Table
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Advertisement  You're a busy, passionate marketer. And sometimes—let's face it—this gig is overwhelming. Don't worry. We get it, and we're here to help. PRO training gives you access to the marketing resources you need to be the best marketer you can be, without even breaking a sweat. Upgrade for just $195 with code GETRESULTS today!
 
How-To
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How to Rank at the Top of Google Search Results (Even If You're Not No. 1)
By Ann Smarty
Even without grabbing the top spot in search engine results pages, you can be at the top. How? "Featured snippets"! Here are the various featured-snippet types, along with step-by-step instructions on how to claim your spot at the top of SERPs. Read More
FOR  PRO  Members
Today's PRO Item
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New Live Seminar: Content Strategy for B2B Lead Generation
Reserve your spot for this upcoming Teach Me How seminar with Andy Crestodina to learn about his time-tested approach to driving leads, from first action to final outcome. You'll leave with the tools to make your content drive the right leads to you. Read More
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Advertisement  Let PRO make your job easier. Use our marketing resources to nail your campaigns, save time, iterate less, and actually leave the office by 5pm for once. Save 30% (regularly $279) with code GETRESULTS!
 
Survey Says
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Eye-Tracking Study: Email-Signature Banner Effectiveness
By Ayaz Nanji
What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units? Read More
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AT-A-GLANCE
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Your Retargeting Program Is Probably Leaving Money on the Table [Infographic]
By Laura Forer
Flawed approaches to retargeting are creating major missed opportunities for many marketers. You may well be missing out on a boatload of incremental revenue. Read More

event calendar

Apr 17
FREE Seminar—Prepare to Be the Fearless CMO of 2020
Apr 19
Teach Me How—Content Strategy for B2B Lead Generation PRO
Apr 24
FREE Seminar—Content Planning Challenges, Trends, and Opportunities
May 11
Virtual Conference—Email Marketing | More results! Less filler.
Nov 13-16
B2B Marketing Forum—Register by June 30 to save up to $400!

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