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In This Issue
+ How-To: Three Steps to Generating Higher ROI From Content Marketing
+ PRO: Seven Keys to a Successful Blog
+ Survey Says: Leads via LinkedIn Groups Most Likely to Convert
+ Quick Take: Three At-a-Glance Guides for Mastering Social Media
+ My View: On Blogging, Customer Love, and Selling Social to the C-Suite
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How-To Three Steps to Generating Higher ROI From Content Marketing
By Jim Lenskold
Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and managed properly, content marketing can drive ROI—and here are three ways you can do exactly that. Read More
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PRO Seven Keys to a Successful Blog
Join us Thursday, April 28, for a PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. You'll get the inside scoop on how to build a blogging strategy, tie it in with other social media interactions, measure results, and apply what you've learned. Read More
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Advertisement  Looking to improve your landing pages? Our best practices guide will show you how to stand out from the competition. Learn how to increase your conversions using methods like testing and progressive profiling all while maintaining your brand image. Download the guide.
Survey Says
Leads via LinkedIn Groups Most Likely to Convert
One in four visitors to B2B websites referred by LinkedIn are enterprise visitors—those arriving at sites via corporate IP addresses. Among such leads, those referred by LinkedIn "groups" are the most likely to complete a form-fill, or otherwise convert. Read More
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Quick Take
Three At-a-Glance Guides for Mastering Social Media
Social media guru Brian Solis has released a set of beautiful social-marketing posters about fundamental elements of social media—offering tips on how you can get the most out of each social channel. Read More
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My View On Blogging, Customer Love, and Selling Social to the C-Suite: Q&A With Bazaarvoice's Brant Barton
By Tobias Schremmer
Some 1,200 brands use Bazaarvoice's ratings and reviews platform. Here, its co-founder and chief innovation officer, Brant Barton, discusses the company's own use of social media and the social technology landscape. Read More
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@Spirocks How to Use QR Codes to Promote Your Restaurant https:////ow.ly/3IfS2
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Forum Today's Question
By fiatuno on 4/21/2011 at 12:18 AM
I need help with sales strategies for cost-effective language learning software in conservative, price-conscious geography. Go To Question
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Apr 27
 FREE Seminar—Roadmap for Managing the Webinar Lifecycle (Start to Finish) sponsored by Citrix
Apr 28
 PRO Seminar—Seven Keys to a Successful Blog  with Jennifer Cisney
May 12-29
 MarketingProfs University LIVE—Email Marketing Essentials save $200 with code MESSAGE
May 12
 PRO Seminar—MPU: 5 Email Marketing Trends You Can’t Ignore with Loren McDonald
May 13
 Digital Marketing World—Search Marketing Free online conference
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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