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Thursday, April 04, 2019

 
10 Recurring SEO Health Checks You Need to Be Doing
How to Ensure Compliance for Companywide Content
The 5 Most Effective Applications of AI for Marketing: Christopher S. Penn on Marketing Smarts [Podcast]
Website Lead Generation, Optimization & Landing Pages: An Online Forum
Page Speed Benchmarks: Are Brand Sites Fast Enough? [Study]
How to Write a Perfect Guest-Post Pitch [Infographic]
 
10 Recurring SEO Health Checks You Need to Be Doing
Search engine optimization is an ongoing process. It takes a lot of work to achieve those elusive Page One rankings—and retain them. Part of onsite work is a systematic review of sources that might indicate there's trouble brewing, or already in full storm mode. Here are 10 checks for such indicators of trouble.
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How to Ensure Compliance for Companywide Content
Compliance protocols and processes need to meet C-suite expectations, but they also need to be flexible and responsive enough for front-line employees to be quick, creative, and, of course, compliant. Make sure your content meets those compliance expectations.
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Forrester Unveils the 'Total Economic Impact' of IBM Tealeaf
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Need hard data to inform your decision on leveraging Tealeaf's AI-powered customer insights? Packed with validated third-party research, this report uncovers Tealeaf’s ROI, cost savings, and other business benefits. Read the report.
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The 5 Most Effective Applications of AI for Marketing: Christopher S. Penn on Marketing Smarts [Podcast]
In this special episode, John J. Wall of Marketing Over Coffee takes over the Marketing Smarts podcast and interviews Christopher S. Penn about artificial intelligence and machine-learning for marketing, including the top 5 AI applications for marketing.
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Website Lead Generation, Optimization, and Landing Pages: Online Forum
Your website needs to optimize visitor engagement, nurture leads via conversations, and convert them with engaging landing pages. On April 12, MarketingProfs' free Website Experience & Optimization Online Forum, featuring industry experts, will show you exactly how to turn your website into a lead generation machine.
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Page-Speed Benchmarks: Are Brand Sites Fast Enough? [Study]
Most brand sites don't meet the page load-time speeds recommended by Google, according to recent research. In fact, only 15% do. That has consequences: Users won't stick around to see what you have to say if load times are slow—and "slow" means mere seconds. See the results of the study.
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How to Write a Perfect Guest Post Pitch [Infographic]
Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors explain exactly why—and how to write pitches that get, and hold, editors' attention.
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Profs Picks
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Today's customers have lofty customer-experience expectations, which is why organizations are focused on delivering those experiences. To that end, organizations need to understand how customers interact with their companies across channels. Enter IBM Tealeaf, with AI-powered behavioral analytics, helping you uncover insights that improve customer satisfaction and maintain strong relationships. If up to 242% ROI and +3.6% online and +2.5% mobile conversion rates sound intriguing, read Forrester's Total Economic Impact report of IBM Tealeaf.
Sometimes it's hard to know what type of content your buyer needs at the top of funnel versus the middle of the funnel (not to mention the bottom of the funnel!), and when—and what—to offer at each stage. A whitepaper? A demo? A hug? Don't fret! The MarketingProfs Creating Content for Effective Demand Generation course gives you the tools you need to create truly relevant content. In about an hour, you'll learn all about how to create content for your demand gen program.

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