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In This Issue
+ How-To: Bridge the Website Analytics Gap With DTNI
+ PRO: Improve Your LinkedIn Marketing
+ Survey Says: Apple Tops Google as World's Most Valuable Brand
+ Quick Take: Two Content No-Nos for Your Blog
+ My View: Some Advice From Mom to Johnson & Johnson
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Advertisement  13 Strategies to Boost Website Conversion Rate
A 1% increase in your website conversion rate can significantly increase sales. Download Infusionsoft's guide to learn proven strategies for increasing your website conversion rate.
How-To Bridge the Website Analytics Gap With Dynamic Telephone Number Insertion
By Scott Buresh
With any lead-based online marketing campaign, it's important to track the sources of your leads. Learn how a new technology, Dynamic Telephone Number Insertion (DTNI), can track website leads based on incoming sales calls—and how it falls short. Read More
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PRO Improve Your LinkedIn Marketing
Get an inside look at how companies are successfully using LinkedIn to manifest thought leadership, attract event participants and attendees, and generate new leads and sales. Read More
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Advertisement  Explore the new world of communications: Free eBook
"Mastering Audience Engagement," Marketwire's free eBook, guides you through the new media environment and helps you reinvent your role as a strategic, successful communicator. Each chapter contains tips and best practices. Download Chapter 1 now.
Survey Says
Apple Tops Google as World's Most Valuable Brand
Apple surpassed Google to become the world's most valuable brand in 2011. Facebook joined the Top 100 for the first time, at No. 35, surging 246% in brand value from the previous year. Read More
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Quick Take
Two Content No-Nos for Your Blog
Does your blog's content carve a niche that is too wide or too narrow for your target audience? Avoid these two pitfalls, and determine the right scope for your blog's content. Read More
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My View You Never Write, You Never Call: Some Advice From Mom to Johnson & Johnson
By Gregg S. Lipman
Dear Johnson & Johnson: For many years, I've depended on you to be there for my family. Your products are our staples. But I'm disappointed with the way you've handled the recalls of your products and by some business dealings. Fortunately, it's not too late for you to make things right. Read More
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@BrandIdeas Crowdsourcing: Sabotaging our value https:////feedly.com/k/iIh9bb
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Forum Today's Question
By lnwhitney 5/9/2011 at 3:28 PM
Can you recommend any research on the response-rate metrics of letters vs. postcards?
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May 12
 PRO Seminar—5 Email Marketing Trends You Can’t Ignore with Loren McDonald
May 12-27
 MarketingProfs University LIVE—Email Marketing Essentials save $200 with code MESSAGE
May 13
 #ProfsChat—B2B Social Media Marketing Twitter chat with @davidbthomas, noon-1pm ET
May 13
 Digital Marketing World—Search Marketing free online conference
May 19
 PRO Seminar—Increasing Sales with Competitive Intelligence with Sean Campbell, Scott Swigart
May 24
 FREE Seminar—How to Get Heard in a Noisy Social Web World sponsored by Position2
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA chart a course to more revenue
Jun 16-29
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
 
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