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In This Issue
+ How-To: Get More Qualified Leads With Google AdWords and Call Tracking
+ PRO Seminar: Use Buyer Personas to Improve Your Marketing ROI
+ Survey Says: How Pairing Search and Social Boosts Campaign Performance
+ My View: Before You Use Mobile Marketing in Emerging Markets
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Advertisement  Marketers are always being asked to do more with less. But sometimes our go-to solutions for getting more work done are actually getting in our way. Read the 5 Dangerous Creative Productivity Myths ebook to learn the truth.
How-To How You Can Generate More Qualified Leads With Google AdWords and Call Tracking
By Brad Reynolds
Google AdWords is undoubtedly a viable medium for attracting qualified leads. But to fully take advantage of the opportunity, you need to track and monitor for both online and offline conversions. Read More
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PRO PRO Seminar [NEW!]: Using Buyer Personas to Make an Impact on Your Marketing ROI
Too many buyer personas and not enough actionable insight? Here's a practical plan to ensure that your personas have a direct, measurable impact on your marketing ROI. Read More
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Advertisement  5 Tips to Get Back Time to be Creative – free ebook. Your go-to methods for getting work done are actually getting in your way. Read the 5 Most Dangerous Creative Productivity Myths ebook and take your work to the next level.
Survey Says
How Pairing Search and Social Boosts Campaign Performance
By Ayaz Nanji
Search campaigns perform significantly better when they are managed alongside social campaigns, according to recent research from Marin Software. Read More
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My View What to Consider Before You Use Mobile Marketing in Emerging Markets
By Vasileios Tziokas
Developing nations are embracing mobile technology at unprecedented rates. But before you jump into the race to reach those global customers, consider these critical factors. Read More
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May 13
 FREE Seminar—How Does Your Marketing Stack Stack Up?
May 15
 PRO Seminar—Using Buyer Personas to Make an Impact on Your Marketing ROI
May 20
 FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
May 22
 PRO Seminar—Get Your Sales and Marketing Teams on the Same Page to Meet Customer Needs
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014
Jun 13
 Virtual Conference—Content Marketing: Curate the "perfect" content FREE!
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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