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In This Issue
+ How-To: The Price of Chasing the Next Shiny Toy
+ PRO: Improve Your Blog With SmartTools: Blog Marketing
+ Survey Says: Memorial Day Emails Drive Highest Holiday Transactions
+ Quick Take: Three Ways to Use the iPad as a B2B Sales Tool
+ My View: Five Email Marketing Trends You Can't Ignore
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Advertisement  Automate Your Sales and Marketing
Infusionsoft is the best all-in-one tool to automate your marketing and grow sales. By combining CRM and email marketing in a single application, Infusionsoft gives you big-business marketing tools on a small-business budget. To learn more, register now for a live demo.
How-To The Price of Chasing the Next Shiny Toy
By Laura Patterson
Marketers tend to race headlong, hell-bent after the next shiny toy. But at what price? I'd suggest at the price of our credibility. Here are five things to consider before racing to deploy the next new shiny toy. Read More
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PRO Improve Your Blog With SmartTools: Blog Marketing
Make the most of your blogging efforts with SmartTools: Blog Marketing—the quick-and-easy online service with a step-by-step blueprint for creating a blog that attracts new business, engages current customers, and effectively communicates your value proposition. Read More
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Advertisement  Explore the new world of communications: Free eBook
"Mastering Audience Engagement," Marketwire's free eBook, guides you through the new media environment and helps you reinvent your role as a strategic, successful communicator. Each chapter contains tips and best practices. Download Chapter 1 now.
Survey Says
Memorial Day Emails Drive Highest Holiday Transactions
Email campaigns sent on Memorial Day are more successful at engaging audiences, driving higher transaction rates than other holiday-related mailings, including those sent on Valentine's Day, Black Friday, and Cyber Monday. Read More
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Quick Take
Three Ways to Use the iPad as a B2B Sales Tool
Now that the iPad 2 has arrived and Apple apps are hotter than ever, can B2B companies capitalize on the tablet boom? Here are three tips on using the iPad as a B2B sales tool. Read More
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My View Five Email Marketing Trends You Can't Ignore (and How to Take Advantage of Them)
By Verónica Maria Jarski
Loren McDonald, vice president of Industry Relations at Silverpop, just kicked off a 12-part course at MarketingProfs University by discussing five crucial email marketing trends—and how to take advantage of them. Read More
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@billymitchell1 Top Tips For Driving Marketing And Sales Alignment https:////bwtm.co/zyuj via @BrennerMichael
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Forum Today's Question
By hmuir 5/11/2011 at 11:01 PM
Is there any data available on the percentage of revenue B2Bs (that sell both products and services) use for marketing spend? Go To Question
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May 12-27
 MarketingProfs University LIVE—Email Marketing Essentials save $200 with code MESSAGE
May 13
 #ProfsChat—B2B Social Media Marketing Twitter chat with @davidbthomas, noon-1pm ET
May 13
 Digital Marketing World—Search Marketing free online conference
May 19
 PRO Seminar—Increasing Sales with Competitive Intelligence with Sean Campbell, Scott Swigart
May 24
 FREE Seminar—How to Get Heard in a Noisy Social Web World sponsored by Position 2
May 26
 PRO Seminar—Creating Fresh B2B Video Content All Year Long with Pete Savage
June 7
 FREE Seminar—Leveraging Existing Relationships to Increase ROI sponsored by Experian
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA chart a course to more revenue
Jun 16-29
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
 
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