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In This Issue
+ How-To: 4 Ways CMOs (& All Marketers) Can Get Closer to the Customer Voice
+ PRO Take 10: How to Create an Emotional Connection With a Customer
+ Survey Says: What Buyers Look for in Sales Software
+ My View: Why Marketing Should Contribute to Sales Execution
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Advertisement  Marketers are always being asked to do more with less. But sometimes our go-to solutions for getting more work done are actually getting in our way. Read the 5 Dangerous Creative Productivity Myths ebook to learn the truth.
How-To Four Ways CMOs (and All Marketers) Can Get Closer to the Customer Voice
By Tyler Douglas
Asking for customer input isn't enough to ensure candid feedback in the post-Snowden era. So how can you make your customers comfortable enough to be honest with you? Read More
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PRO Take 10: How to Create an Emotional Connection With a Customer
In just 10 minutes, you'll learn three easy steps to determine the type of brand you are, build your brand's reputation, and tune in to your customers' needs. You'll be able to guarantee the customer experience matches the brand promise—and turn fence-sitters into evangelists. Read More
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Advertisement  5 Tips to Get Back Time to be Creative – free ebook. Your go-to methods for getting work done are actually getting in your way. Read the 5 Most Dangerous Creative Productivity Myths ebook and take your work to the next level.
Survey Says
What Buyers Look for in Sales Software
By Ayaz Nanji
Some 67% of buyers interested in sales force automation software are evaluating solutions for the first time, according to a recent report from Software Advice. Read More
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My View Why Marketing Should Contribute to Sales Execution
By Christopher Faust
Marketing teams need to create and serve up the most relevant and buyer-aligned information, so Sales can present greater value and differentiate solutions. Read More
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May 13
 FREE Seminar—How Does Your Marketing Stack Stack Up?
May 15
 PRO Seminar—Using Buyer Personas to Make an Impact on Your Marketing ROI
May 20
 FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
May 22
 PRO Seminar—Get Your Sales and Marketing Teams on the Same Page to Meet Customer Needs
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014
Jun 13
 Virtual Conference—Content Marketing: Curate the "perfect" content FREE!
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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