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| By Philip Paranicas |
| Remember the cool kids in school who stayed ahead of trends? Back then, catching up seemed impossible. Today, your cool peers are using social media in cool ways, but the good news is that you can, too!
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| By Kerry O'Shea Gorgone |
| Siegel+Gale CMO Margaret Molloy shares tips for creating a culture of innovation, creating effective B2B content marketing, measuring impact, and hiring the best marketers for your team.
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| Marketing used to be an art. These days, it's more like a science. In this 23-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis.
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| How People Use LinkedIn [Infographic] |
| By Ayaz Nanji |
| Most active LinkedIn users spend at least three hours per week on the platform, they have free accounts, and they allow their connections to see the rest of their network, according to a report from Wayne Breitbarth/Power Formula.
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| By Kathy Klotz-Guest |
| Want to lower your customers' defenses and reach them with content that resonates? Consider using humor in your marketing. Here are six types that generate conversation.
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