MarketingProfs Today: Live-Video Guide | Targeting and Personalization | Moms' Media and Web Habits

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In this issue

1.	How-To: How to Master Live-Video Marketing: A Handy Guide
2.	Podcast: Your Marketing Superpowers: Targeting and Personalization, With Scott Dubois
3.	PRO How-To Guide: Four Requisites for Agile Marketing Success
4.	Survey Says: The Media and Internet Habits of Moms in 2017
5.	Infographic: Why a Global Content Model Makes Sense in Today's Market

Join us on June 9 for our free Content Marketing Virtual Conference to learn everything you need to know—from creation through distribution—to become a more sophisticated content marketer.

How-To

How to Master Live-Video Marketing: A Handy Guide

By Aleh Barysevich

It's no secret that video has become a more and more significant piece of the content marketing mix—and livestreaming has become a rapidly growing and effective tactic. The tips and tricks in this guide will help you get live video right. Read More

Podcast

Your Marketing Superpowers: Targeting and Personalization. Scott Dubois on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Scott Dubois, co-founder of digital agency Pidalia, discusses generational marketing, the power of personalization, qualities to look for in an agency, and more. Read More

FOR PRO Members

How-To Guide: Four Requisites for Agile Marketing Success

In this 36-page guide, you'll learn the four requisites for agile marketing success—the right attitude, the voice of the customer, "flow-jo" (flow mojo), and teamwork—along with a myriad of tips for putting it all into motion. Read More

We've announced the B2B Marketing Forum conference program. Check it out and don't forget to register by May 31 to save $400 (PRO members save more).

Survey Says

The Media and Internet Habits of Moms in 2017

By Ayaz Nanji

Moms in the United States now spend more time each day on the Internet than listening to the radio or watching television, according to a recent report from Edison Research and Triton Digital. Read More

AT-A-GLANCE

Why a Global Content Model Makes Sense in Today's Market [Infographic]

By Laura Forer

Going global can mean a lot more work for marketers as they scramble to translate content into local languages. Today's infographic suggests that a global content operating model can reduce all that effort and make your marketing more efficient. Read More

event calendar

May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Jun 9	Virtual Conference—Content Marketing \| You've Got This!
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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