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MarketingProfs
May 18, 2017 Vol. 16, No. 97
In this issue
1. How-To: How to Use Online Communities for a Marketing Strategy Driven by Customer Data
2.  PRO  Today's Live Seminar: How to Harness User Experience as Your Secret Marketing Weapon
3. Survey Says: The Main Reasons Consumers Dislike (and Like) Online Ads
4. Infographic: Big Data: From Buzzwords to Business Benefits
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Advertisement  Join us on June 9 for our free Content Marketing Virtual Conference to learn everything you need to know—from creation through distribution—to become a more sophisticated content marketer.
 
How-To
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How to Use Online Communities for a Marketing Strategy Driven by Customer Data
By Steven Hamrick
Communities offer you an opportunity to better understand your customers by capitalizing on the data they provide online. You can then use that data to offer personalized content at various points in the customer journey. Read More
FOR  PRO  Members
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Today's Live Seminar: How to Harness User Experience as Your Secret Marketing Weapon
In this Teach Me How seminar, you'll learn to both identify your customers' current online experience and make it unforgettably delightful. You'll leave with tools and tips to ensure every interaction your customers have is so positive that they can't wait to return. Read More
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Advertisement  We've announced the B2B Marketing Forum conference program. Check it out and don't forget to register by May 31 to save $400 (PRO members save more).
 
Survey Says
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The Main Reasons Consumers Dislike (and Like) Online Ads
By Ayaz Nanji
The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle. Read More
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AT-A-GLANCE
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Big Data: From Buzzword to Business Benefits [Infographic]
By Laura Forer
"Big Data" is more than just a buzzword—implementing it correctly can be a boon to your business and bottom line. Learn more about how to use Big Data in your organization. Read More

event calendar

May 18
Teach Me How—How to Harness UX as Your Secret Marketing Weapon PRO
Jun 1
Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp PRO
Jun 1
Online Course—Marketing Writing Bootcamp | The Fastest Way to Rockin' Writing
Jun 9
Virtual Conference—Content Marketing | You've Got This!
Jun 15
Teach Me How—How to Create and Measure Content That Converts PRO
Oct 3-6
B2B Marketing Forum—Save $400 when you register by May 31!

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