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Thursday, May 02, 2019

 
Content Marketing Is Now Risky Business: How to Win in a Data-Driven World
Innovative Business Models for Digital Media
Selling Isn't a Game, It's a Puzzle: Author Ian Altman [Podcast]
The New Conversion Marketing Is Killing Your Funnels. Embrace It. sponsored
Creating Persona-Specific Content for Effective Demand Generation
The Most Annoying Things About Brands' Content [Study]
 
Content Marketing Has Become Risky Business: How to Win in a Data-Driven World
Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea—in a way that serves both the customer and the marketer—has never been more difficult. But content marketing can—and will—be saved. Here's how.
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Innovative Business Models for Digital Media
Media strategies need to remain agile and democratized in a world saturated with digitized media formats and emerging tech trends. What are the business models that can ensure success with digital media now and in the future?
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The New Conversion Marketing Is Killing Your Old Funnels. Embrace It.
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We need to ditch our old conversion funnels and tactics for one obvious reason: Consumers have become smarter than our old methods of converting them. And we need to change our conversion-marketing playbook accordingly. Here are two key ways to do that.
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New Report Reveals What Content Consumers Really Want From Brands
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92% of marketers think most of the content they create resonates as authentic, according to a new study, yet 51% of people say less than half of brands have authentic content. See where people say marketers are going wrong. Get the new report.
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Selling Isn't a Game, It's a Puzzle: Author Ian Altman on Marketing Smarts [Podcast]
Strategic adviser and sales-alignment expert Ian Altman shares insights from the new edition of his book Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers. Read more and listen in on this insightful conversation.
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Creating Persona-Specific Content for Effective Demand Generation
The importance of persona-specific content in the demand-gen cycle cannot be overstated. Dive into this training course and learn how to maximize the value of the content you're creating. Learn more.
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The Most Annoying Things About Brands' Content [Study]
What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions.
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Profs Picks
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You understand that you need to create authentic visual content experiences—at scale. Content is expensive and difficult to create at the scale that personalized omni-channel marketing demands, especially when you're trying to reach scroll-happy consumers. Stackla's AI-powered visual content marketing platform helps marketers discover, manage, publish, and optimize user-generated content (UGC) alongside their branded assets to create trusted and engaging customer experiences at every touchpoint. See how Stackla can fuel your visual-content needs.
If you're a B2B marketer looking for some truly amazing learning, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling; join your fellow marketers in Washington DC.
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