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In This Issue
+ How-To: Four Steps to AdWords Call Tracking
+ PRO Take 10: Three Ways to Find Creative Inspiration Outside the Office
+ Survey Says: Eye-Tracking Study: How Recruiters View Resumes
+ My View: The Top Six Languages for Business
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Advertisement  Thanks to click-to-call, prospects reading emails on smartphones can contact you by phone easier than ever before. That's why tracking inbound calls from email campaigns is critical. Download The Definitive Guide to Call Tracking for Email Marketing and make the most out of your email campaigns.
How-To Four Steps to AdWords Call Tracking
By Leonard Tan
How can you make sure that search engine marketing is driving business to you? The next evolution in SEM—call tracking—will improve your paid search conversion rate and maximize efficiency. Read More
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PRO Take 10: Three Ways to Find Creative Inspiration Outside the Office
In just 10 minutes, you'll learn how to use all five senses to facilitate creativity and encourage creative problem-solving—knocking your product development and marketing endeavors out of the park. Read More
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Advertisement  Join us for the Content Marketing Virtual Conference and learn to curate the "perfect" content for your business. You don't want to miss the 3 educational sessions—including a keynote from Guy Kawasaki—designed to give you actionable insights that you can implement immediately. Register today.
Survey Says
Eye-Tracking Study: How Recruiters View Resumes
By Ayaz Nanji
Job recruiters spend only six seconds on average reviewing an individual candidate's resume to determine whether the person is a potential fit for an open position, according to a study by TheLadders. Read More
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My View The Top Six Languages for Business
By Ofer Shoshan
Do you have an e-commerce site but you're not sure which languages to feature on it? Check out the following top six languages most likely to generate business. Read More
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May 22
 PRO Seminar—Get Your Sales and Marketing Teams on the Same Page to Meet Customer Needs
Jun 3
 FREE Seminar—Ten Steps to Planning a Successful Webinar
Jun 5
 PRO Seminar—10 Skills Every Marketer Needs to Enhance the Customer Experience
Jun 12
 PRO Seminar—Talk Savvy—Smart Communication for a Social World
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014
Jun 13
 Virtual Conference—Content Marketing: Curate the "perfect" content FREE!
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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