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In This Issue
+ How-To: Hire a Chief Content Officer—11 Key Traits
+ PRO: Take 10—How to Build a Better, Smarter Email List
+ Survey Says: CareerBuilder Joins Top 50 Websites List, Netflix Surges
+ Quick Take: Make Google's Panda Update Work for You
+ My View: Five Ideas for Improving Your Enterprise Marketing Management
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Advertisement  Automate Your Sales and Marketing
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How-To How to Hire a Chief Content Officer: 11 Key Traits
By Ann Handley
What should a business look for in a chief content officer—the key person responsible for sharing and creating its content? To succeed in this important role, your ideal candidate should have these critical (but not so obvious) skills. Read More
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PRO Take 10: How to Build a Better, Smarter Email List
In just 10 minutes, Michael Miller, author of The Ultimate Web Marketing Guide, shares how to build a high-quality email list, including where (and how) to get the right folks on it. You'll learn how to build an email preference center, and why it's vital to let visitors opt in. Read More
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Advertisement  Explore the new world of communications: Free eBook
"Mastering Audience Engagement," Marketwire's free eBook, guides you through the new media environment and helps you reinvent your role as a strategic, successful communicator. Each chapter contains tips and best practices. Download Chapter 2 now.
Survey Says
Top 50 Websites: CareerBuilder Joins Ranking, Netflix Surges
Yahoo Sites comprised the top-ranked Web property in April 2011 with 187.4 million visitors, followed by Microsoft Sites (178.9) and Google Sites (175.9). CareerBuilder nabbed a top-50 spot for the first time, while Netflix jumped six spots. Read More
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Quick Take
How to Make Google's Panda Update Work for You
With one fell swoop, Google's latest algorithm update—dubbed Panda—demoted millions of Web pages. Sites with minimal content and lots of ads took major hits. But your site doesn't have to. Use these tips to avoid being taken down by Panda. Read More
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My View Five Big Ideas for Improving Your Enterprise Marketing Management
By Steven Haase
How can you know which marketing opportunities will be profitable and which will be dead ends? Marketers from organizations at the leading edge of enterprise marketing management recently shared their secrets to success. Read More
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@dangbergeron Top 10 Corporate Blog Winners Announced https:////t.co/jU8ZGqD via @jasonkeath
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Forum Today's Question
By blakekelleway 5/23/2011 at 12:05 AM
How can an organization use the Internet to recruit volunteers? Go To Question
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May 12-27
 MarketingProfs University LIVE—Email Marketing Essentials save $200 with code MESSAGE
May 24
 FREE Seminar—How to Get Heard in a Noisy Social Web World sponsored by Position 2
May 26
 PRO Seminar—Creating Fresh B2B Video Content All Year Long with Pete Savage
June 2
 PRO Seminar—The Art of Enchantment with Guy Kawasaki
June 3
 Digital Marketing World—Mobile Marketing free online conference
June 7
 FREE Seminar—Leveraging Existing Relationships to Increase ROI sponsored by Experian
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA chart a course to more revenue
Jun 16-29
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
 
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