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In This Issue
+ How-To: The Most Undervalued Analytics Tool—Communication
+ Slide Show: Four Keys to Blogging Like an Olympian
+ PRO-Favorite Take 10: Pinterest Basics for B2B Marketing
+ Survey Says: B2B Social Marketing Growing, LinkedIn Top Channel
+ Quick Take: Do You Still Email Like It's 1999?
+ My View: Five Reasons to Create Online Videos for Your Customers
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Advertisement  Turn those numbers into actionable insights! Whether you're looking for customers or optimizing your website, learn how to use visual analytics to see and understand your data—and improve your marketing programs. Jim Sterne explains on June 12 at Unleashing Your Inner Analyst. Register now (free).
How-To The Most Undervalued Analytics Tool: Communication
By Michele Kiss
Companies that struggle to realize the impact of analytics often blame the solutions they have in place. But communication flaws could be to blame. Here are five ways analysts can enhance communication within their teams. Read More
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Slideshow Four Keys to Blogging Like an Olympian [Slide Show]
By Christian Gulliksen
Blogging sounds easy. But creating content that draws readers back—day after day, week after week—requires the disciplined focus of an elite athlete. Here are four tips for becoming an Olympic-caliber blogger. Read More
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PRO PRO-Favorite Take 10: Pinterest Basics for B2B Marketing
In just 10 minutes, you'll learn the basics of Pinterest, so you can make an informed decision if it is right for your brand. You'll learn how to set up an account, the anatomy of boards and pins, and how best to use them for your business. Read More
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Advertisement  80 million Americans ages 12 and older have a cell phone that can send and receive emails. Are you connecting with the On the Go consumer? Register for our mobile webinar today.
Survey Says
B2B Social Marketing Growing, LinkedIn Top Channel
Though B2B marketers use a variety of platforms for social media marketing, a plurality (30%) cite LinkedIn as their most important channel for social outreach, according to a report, which also found that increasing numbers of B2B marketers are fully engaged with social marketing. Read More
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Quick Take
Do You Still Email Like It's 1999?
No excuse justifies emailing like it's still 1999. Today, email marketing is about achieving optimal delivery, response, and financial benefits from the channel. Learn how to modernize your email marketing for success in 2012. Read More
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My View Five Reasons to Create Online Videos for Your Customers
By Jim Dicso
Online customers expect to receive the same personalized attention they get in-store. To create engaging experiences, innovative marketers are turning to online video. Learn why online videos can maximize your brand's success. Read More
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@copyblogger It may not sound sexy, but it's critical to this content marketing thing... https:////copy.bz/JMBqgW
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Forum Today's Question
By queenberyl2002 5/23/2012 at 10:00 AM
We started our company while still in college. How can we help clients view us as a youthful company, not a bunch of excited youth? Go To Question
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May 24
PRO Seminar—Six Steps to Creative Problem Solving
Jun 7-14
MarketingProfs University LIVE—Digital Advertising Academy save $200 with promo code DIGITIZE
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PRO Seminar—Understanding and Engaging Today's Connected Buyer
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Social Media Virtual Conference—Three Great Social Media Sessions sign up for free
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FREE Seminar—Unleashing Your Inner Analyst
Jun 13
Smart Marketers Tour—Minneapolis join us in person for free!
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MarketingProfs University LIVE—B2B Lead Roundup save $200 with promo code ROUNDUP
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B2B Forum 2012—Boston save $300 or more with the Early Bird rate
 
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