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In This Issue
+ How-To: Use Customer Experience to Differentiate Your Brand
+ PRO: Your Guide to Successful Social Media Marketing
+ Survey Says: Online Ad Targeting—Who's Most Likely to Act?
+ Quick Take: How and When to 'Reply All'
+ My View: What Challenges Do Content Creators Face?
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Advertisement  30 Proven Internet Marketing Strategies
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How-To How to Use Customer Experience to Differentiate Your Brand
By Wayne Marks
Differentiating a brand today requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on customer experience as well. Here are four strategies that'll make your brand shine. Read More
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PRO Your Guide to Successful Social Media Marketing
Need help defining objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze!
Read More
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Advertisement  Explore the new world of communications: Free eBook
"Mastering Audience Engagement," Marketwire's free eBook, guides you through the new media environment and helps you reinvent your role as a strategic, successful communicator. Each chapter contains tips and best practices. Download Chapter 2 now.
Survey Says
Online Ad Targeting: Who's Most Likely to Act?
Business professionals working in the legal, retail, and software industries are most likely to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad. Read More
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Quick Take
How and When to 'Reply All'
Ever get the urge to hit the "reply all" button on an email conversation? Doing so can fill inboxes with unnecessary chatter or damage a brand's reputation. Consider this advice before airing your dirty laundry in front of everyone. Read More
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My View What Challenges Do Content Creators Face?
By Ron Ploof
Last week, I found myself standing next to Ann Handley at the Confab Conference before 60 content creators. Ann asked everyone to jot down three things they wanted to learn. Nearly 60% of questions fell into two categories. Read More
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ReTweet This
@belllindsay New Post - Tips for integrating SM into your sales team! https:////bit.ly/mUlFIb
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Forum Today's Question
By hoda77 5/24/2011 at 4:40 AM
We are a sporting goods company specializing in billiards. We are launching a new billiard cloth and need a tagline. Any ideas? Go To Question
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May 12-27
MarketingProfs University LIVE—Email Marketing Essentials save $200 with code MESSAGE
May 26
PRO Seminar—Creating Fresh B2B Video Content All Year Long with Pete Savage
June 2
PRO Seminar—The Art of Enchantment with Guy Kawasaki
June 3
Digital Marketing World—Mobile Marketing free online conference
June 7
FREE Seminar—Leveraging Existing Relationships to Increase ROI sponsored by Experian
Jun 13-15
B2B Marketing Forum 2011—Boston, MA chart a course to more revenue
Jun 16-29
MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
 
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