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In This Issue
+ How-To: Five Components of Measuring Return on Customer Engagement
+ Podcast: MOOCs for Marketing: Matt Grant Returns to Marketing Smarts
+ PRO How-To Guide: Picture This: The Marketer's Guide to Visual Content
+ Survey Says: Eye-Tracking Study: How Consumers Use Mobile Apps
+ My View: Don't Be This Person on LinkedIn: Headline Don'ts and Do's
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How-To Five Components of Measuring Return on Customer Engagement
By John Hoholik
Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance. Read More
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Podcast MOOCs for Marketing: Matt Grant Returns to Marketing Smarts
By Kerry O'Shea Gorgone
Former Marketing Smarts host Matthew T. Grant returns to talk with Kerry O'Shea Gorgone about developing online courses as a form of content marketing for your business. Read More
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PRO How-To Guide: Picture This: The Marketer's Guide to Visual Content
In this 21-page guide, you'll discover how visual content is upending how brands reach their customers—and which brands are doing it best. You'll learn the types of visual content that cut through the digital noise, tips on telling visual stories that drive emotional reactions... and more! Read More
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Survey Says
Eye-Tracking Study: How Consumers Use Mobile Apps
By Ayaz Nanji
Which types of content do people spend the most time viewing on mobile apps? Should publishers present images first? How much does load time affect engagement? Read More
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My View Don't Be This Person on LinkedIn: Headline Don'ts and Do's
By Tobias Schremmer
What impression is your LinkedIn Professional Headline giving your viewers? After all, it's like your career's one-line elevator speech. Here's a look at some horrendous headlines, and a few that work well. Read More
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Jun 3
FREE Seminar—10 Steps to Planning a Successful Webinar
Jun 5
PRO Seminar—10 Skills Every Marketer Needs to Enhance the Customer Experience
Jun 10
FREE Seminar—Create a Content Marketing Culture for Real Traffic, Leads, and Sales
Jun 12
PRO Seminar—Talk Savvy: Smart Communication for a Social World with Amber Naslund
Jun 12
MarketingProfs University—Marketing Writing Bootcamp
Jun 13
Virtual Conference—Content Marketing: Curate the "perfect" content FREE!
Oct 9-10
B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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