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| By Slavik Volinsky |
| Running an A/B test requires resources, so it pays to know how to conduct tests for the maximum benefit to your organization. Here are eight of the most important lessons on running a successful A/B testing program.
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| By Matthew Grant |
| In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second largest accounting firm in Florida, offer unique perspectives on a host of marketing topics.
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| New York Times best-selling author Dan Pink expands on the insights discussed in Drive: The Surprising Truth About What Motivates Us. He discusses why understanding motivation factors matters to marketers and business leaders who want to achieve success.
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Content Marketing's Three E's
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| Just as education has its three R's (reading, 'riting, and 'rithmetic), content marketing has its three E's: engage, educate, and earn. Those E's make it easier for businesses to remember the most important phases of a content marketing campaign.
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By Nehemiah "Nemo" Chu
I've been lucky to work with the co-founder of an online marketing consultancy that hit the Inc. 500 this year. But only five years ago, he ran a zero-dollar company with two buddies. So, what's the secret to his astounding success?
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