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In This Issue
+ How-To: How an Unhappy Customer Can Help Your Business
+ PRO: Seminar—The Art of Enchantment With Guy Kawasaki
+ Survey Says: Top Media Sites, Blogs, Reaching Mobile Consumers
+ Quick Take: How to Use a Fear of Social Media to Improve Your Outreach
+ My View: Transparency—Do You Really Want to Know What's in There?
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Advertisement  Far More Than a Content Management System—EPiServer captured the spot as Europe's #1 CMS because it's built with marketers in mind. Through a single dashboard, you can control the all-important "4 C's": Content, Commerce, Community & Communication. Learn how EPiServer lets you Mobilize, Personalize, Socialize and MONETIZE.
How-To How an Unhappy Customer Can (Paradoxically) Help Your Business
By CB Whittemore
Many businesses simply fix issues when customers complain. But there's a lot of effort—and angst—that precedes an actual complaint. Learn how to funnel that energy positively and generate productive, lasting outcomes.
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PRO PRO Seminar: The Art of Enchantment With Guy Kawasaki
Join Guy Kawasaki on Thursday, June 2, as he explains how to influence people's hearts, minds, and actions. Whether you're looking to influence your customers, employees, or boss, you'll understand how to bring about change by aligning with their goals, being likeable and trustworthy, and explaining a situation in ways that others can relate to and embrace. Read More
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Advertisement  The Social Media Pocket Guide
New 40-page whitepaper covering best practices and proven tactics for achieving social media program success. Discover new content strategies, real-world examples and measurement methods for the 6 best ways to use social media. Download the Pocket Guide
Survey Says
Top Media Sites, Blogs, Reaching Mobile Consumers
Led by large news organizations, the media industry is responding to the enormous market demand for mobile access: 84% of the top US media publications have developed a mobile website, a mobile app, or both. Read More
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Quick Take
How to Use a Fear of Social Media to Improve Your Outreach
Does social media still freak you out? For those still fearful about taking on the social universe, there is a way to make fear of failure work for you. Fear can inspire you in three profound ways. Read More
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My View Transparency: Do You Really Want to Know What's in There?
By Paul Barsch
"Transparency" is a key buzzword in government and business circles. But the high interest in cloud computing (and other analogous concepts) begs the question: Do customers really want to peer inside the black box? Read More
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@billlublin File under things you don't think about until it's too late -->9 Ways to Better Protect Your Blog https:////ow.ly/54eRj
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Forum Today's Question
By createyourdestiny25 5/26/2011 at 12:38 PM
I have a teen life coaching business, and I need a concise tagline for my business cards. Any suggestions? Go To Question
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June 2
 PRO Seminar—The Art of Enchantment with Guy Kawasaki
June 3
 Digital Marketing World—Mobile Marketing free online conference
June 7
 FREE Seminar—Leveraging Existing Relationships to Increase ROI sponsored by Experian
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA chart a course to more revenue
June16
 PRO Seminar—How To Become A Content Juggernaut with Mitch Joel
Jun 16-29
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
July 8
 Digital Marketing World—Email Marketing free online conference
July 14-29
 MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT
 
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