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In This Issue
+ How-To: Four Ways Your Marketing Automation Investment Will Pay Off
+ Slide Show: Four Innovation-Killing Archetypes
+ PRO: How to Fascinate People With 7 Key Triggers
+ Survey Says: CMOs Expect Big Returns From Digital Marketing
+ Quick Take: To Video or Not to Video?
+ My View: Seven Ideas to Build a Better Blog [Infodoodle]
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How-To Four New Ways Your Marketing Automation Investment Will Pay Off
By Justin Gray
Marketing automation companies are steadily rolling out new features and new versions of their products. What changes can you expect? Here are four cool ways marketing automation tools are evolving. Read More
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Slideshow Four Innovation-Killing Archetypes [Slide Show]
By Christian Gulliksen
Why do so few companies innovate? The problem is that we often labor under enthusiastic but misguided leadership that stifles innovation. Do you recognize yourself—or your boss—in any of these archetypes? Read More
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PRO PRO-Favorite Take 10: How to Fascinate People With 7 Key Triggers
Sally Hogshead explains how to make your brand fascinating to your audience. She discusses how to best capitalize on your unique competitive advantage and easily identify your most fascinating trait. Read More
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Survey Says
CMOs Expect Big Returns From Digital Marketing
Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, stronger customer analytics, and richer online engagement. Read More
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Quick Take
To Video or Not to Video?
Once upon a time, email was the pinnacle of cutting-edge online technology. But that was then, and this is now. Embedded video still presents a quandary for email marketers. When you're not even sure that images will render, should you even attempt to use video? Read More
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My View Seven Ideas to Build a Better Blog [Infodoodle]
By Verónica Maria Jarski
At our recent Marketing Writing Bootcamp course, instructors Ginny Redish and Erika Napoletano offered invaluable online writing and blogging suggestions for both newbies and veterans. Inspired by their courses, I doodled up a slide show of their key tips. Read More
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@MattTGrant An argument for "small (not big) ideas" -> 6 Reasons to Make Your Big Idea Small https:////bit.ly/JB2dYp via @jaybaer
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Forum Today's Question
By annette 5/29/2012 at 1:33 PM
What information should our business T-shirts contain? Go To Question
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