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In This Issue
+ How-To: Use Social Media Chatter in Your Email Campaigns
+ PRO: SmartTools—Fast Marketing Plan
+ Survey Says: Why E-Reader Brands Love (Social) Moms
+ Quick Take: Three Tips for Lead Generation at LinkedIn
+ My View: Three Ways to Ditch the "And" in "Sales and Marketing"
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How-To Five Ways to Use Social Media Chatter in Your Email Campaigns
By Hal Licino
Increasing social media chatter about your brand is almost always beneficial and can help drive sales. Take it a step further: Highlight the social buzz around your brand in your email campaigns using these five tips. Read More
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PRO SmartTools: Fast Marketing Plan
You know that to succeed, you need a plan. Create one easily with SmartTools: Fast Marketing Plan—the quick-and-easy online service with a step-by-step blueprint for creating a marketing plan. Read More
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Survey Says
Why E-Reader Brands Love (Social) Moms
Though most surveyed moms who own e-readers are happy with their devices, moms who use social media are far more likely than non-social moms to share information about their e-reader brand with friends and pay more for their device. Read More
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Quick Take
Three Tips for Lead Generation at LinkedIn
Are you merely using LinkedIn to stay connected with co-workers and friends? If so, you may not be taking advantage of the network's lead-generating potential. Get started with these three tips.
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My View Three Ways to Ditch the "And" in "Sales and Marketing"
By Carlos Hidalgo
As the B2B buyer has changed, the separation of Sales and Marketing is proving less effective. Leading companies are dropping the "and" in this phrase. Here's how you, too, can ditch the "and" and begin "smarketing." Read More
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@connectionagent A needed reminder for many of us involved in social media, about Numbers: https:////bit.ly/NotJustNumbers
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Forum Today's Question
By frank 5/5/2011 at 7:28 AM
Is there a way to remove a link that has appeared within a Google AdWords ad? Go To Question
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May 6
#ProfsChat—Humanizing Your Brand Twitter chat with @timwasher, noon-1pm ET
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PRO Seminar—5 Email Marketing Trends You Can’t Ignore with Loren McDonald
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#ProfsChat—B2B Social Media Marketing Twitter chat with @davidbthomas, noon-1pm ET
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