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Tuesday, May 07, 2019

The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails
Five Ways to Make Your Digital Marketing Feel More Human sponsored
How to Plan Your Content Marketing Campaigns
The Most In-Demand Content Marketing Skills [Study]
Why You Need to Boost Your Website's Page-Load Speed [Infographic]
 
The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails
Revisit the emails you sent to your B2B audience recently. How many ideas, emotions, and benefits did each message contain or refer to? How many possible responses could it have elicited? Chances are... too many! To make sure your emails convert, follow this rule instead.
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Five Ways to Make Your Digital Marketing Feel More Human
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You'd think we'd be naturals at this whole "talking to other humans" thing. After all, even though we're marketers, we never stop being customers ourselves, and we're more familiar than most with how brands grab our attention successfully (or not). Here's how our marketing can be more human—and more effective.
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Email Marketing That Works for You
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Email is vital for sharing your big ideas and making sure they reach the right people at the right time. That's why the email marketing platform you use makes all the difference: You need the right tools and support to send campaigns your subscribers will love.
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The Most In-Demand Content Marketing Skills [Study]
Which hard and soft skills in content marketing are most in demand by employers? How does demand for those skills vary by how senior the positions are? Check out these 4 charts and study findings to find out.
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How to Plan Your Content Marketing Campaign
Creating content is easy enough. It's the planning that's truly tough. Ensure you're up to speed on everything that goes into a content marketing plan. Learn how with this course.
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Why You Need to Boost Your Website's Page-Load Speed [Infographic]
These days, the Web is where customers find your business—and also where we actually conduct so much of our business. You simply can't afford to have your website running at substandard speeds, as the stats in this infographic make it clear.
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Profs Picks
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Email is the best way to reach your customers at just the right time. But first, you need tools to quickly and easily send campaigns that will grab their attention—and that's exactly what you'll find in Emma's email marketing platform. When you use its powerful automation and personalization features, you'll stand out in the inbox with relevant, engaging content your subscribers will love. Emma's in-house email experts are also there for you every step of the way, offering helpful advice as you create, execute, and analyze your email strategy. Meet Emma: It's email marketing that works for you.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers in Washington DC.
Upcoming Events
MAY
7
[ Online Event ] Marketing Writing Bootcamp
MAY
9
[ Free Demo ] Marketo's Marketing Automation Platform
sponsored by Marketo | 60 minutes
MAY
16
[ Free Webinar ] 3 Ways to Scale ABM Success With Personalization
sponsored by Engagio | 60 minutes
JUN
14
[ Online Forum ] Content Marketing Online Forum
JUN
20
[ Free Webinar ] Using Automation for Spectacular B2B Campaigns
sponsored by GetResponse | 60 minutes
OCT
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[ Register Today ] MarketingProfs B2B Forum
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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