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In This Issue
+ How-To: Build an Effective Negative Keyword List to Increase ROI
+ PRO: MPU—Five Email Marketing Trends You Can't Ignore
+ Survey Says: Facebook Nabs Nearly One-Third of Display Ad Market
+ Quick Take: What to Listen For in Social Media
+ My View: Build a Better Customer Experience (and Build More Business)
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Advertisement  13 Strategies to Boost Website Conversion Rate
A 1% increase in your website conversion rate can significantly increase sales. Download Infusionsoft's guide to learn proven strategies for increasing your website conversion rate.
How-To How to Build an Effective Negative Keyword List to Increase ROI
By Jill Solomon
Using negative keywords in your paid-search campaign can help you reach ideal prospects, reduce cost per click (CPC), and increase return on investment (ROI). Learn how to select negative keywords and create your list. Read More
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PRO MarketingProfs University: Five Email Marketing Trends You Can't Ignore
Join us Thursday, May 12 for this special PRO seminar and kickoff to the all-new MarketingProfs University Email Marketing Essentials. You'll learn how you can meet the challenges of email marketing in a world gone "mocial." Read More
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Advertisement  Explore the new world of communications: Free eBook
"Mastering Audience Engagement," Marketwire's free eBook, guides you through the new media environment and helps you reinvent your role as a strategic, successful communicator. Each chapter contains tips and best practices. Download Chapter 1 now.
Survey Says
Facebook Nabs Nearly One-Third of Display Ad Market
Nearly 1.1 trillion display ad impressions were delivered to US Internet users in the first quarter of 2011. Facebook accounted for 346 billion—31.2% of the total display market—nearly twice the level delivered one year earlier. Read More
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Quick Take
What to Listen For in Social Media
Any good conversationalist will tell you: It's not enough to listen; you must know how to listen. That principle also holds true in the sprawled social world. When preparing your social media campaigns, keep your ears perked for these key things. Read More
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My View Build a Better Customer Experience (and Build More Business)
By Paul Barsch
Design isn't just for products—it should be a careful consideration in the overall customer experience. BMW's "Dream it. Build it. Drive it" program is taking the concept of a personalized customer experience to a new level. Read More
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@TomPick WSJ.com - Social Media: Business Joins the Party https:////on.wsj.com/kWfTns via @nicktech
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Forum Today's Question
By Adrian A 5/5/2011 at 3:48 PM
Can you recommend a reputable and effective SEO company that focuses on above-board link building? Go To Question
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May 10
 FREE Seminar—Creating a Video Marketing Strategy sponsored by Brightcove
May 12
 PRO Seminar—5 Email Marketing Trends You Can’t Ignore with Loren McDonald
May 12-27
 MarketingProfs University LIVE—Email Marketing Essentials save $200 with code MESSAGE
May 13
 #ProfsChat—B2B Social Media Marketing Twitter chat with @davidbthomas, noon-1pm ET
May 13
 Digital Marketing World—Search Marketing free online conference
May 19
 PRO Seminar—Increasing Sales with Competitive Intelligence with Sean Campbell, Scott Swigart
May 24
 FREE Seminar—How to Get Heard in a Noisy Social Web World sponsored by Position2
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA chart a course to more revenue
Jun 16-29
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
 
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