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MarketingProfs
Jun 11, 2018 Vol. 17, No. 96
In this issue
1. How-To: The Future of Link-Building: Linkless Mentions for SEO
2. Article: Five Tips for Marketing a Subscription-Based Business
3.  PRO  New Live Seminar: Content Marketing for Humans in the Age of Robots
4. Survey Says: Why Editors Reject Guest-Content Pitches From Brands
5. Infographic: Are Chatbots a Good Idea for Your Business?
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You've got the data — now tell the story. Build the skills needed to translate data into compelling visuals and narratives and learn how research and analytics can drive communication strategies and tactics. Find out more.
 
How-To
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The Future of Link-Building: Linkless Mentions for SEO
By Aleh Barysevich
For SEO, mentions of your brand that don't include a link back to your site are becoming just as important as linked mentions. Here are five steps for managing linkless mentions. Read More
Today's Sponsored Article
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Five Tips for Marketing a Subscription-Based Business
By Stefan Pretty
A subscription-based business model can be extremely successful—when it's marketed well. Here are some tips for reaching more of your target market, engaging your audience, and controlling churn rates. Read More
FOR  PRO  Members
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New Live Seminar: Content Marketing for Humans in the Age of Robots
Reserve your spot for this upcoming Teach Me How seminar with Chris Brogan to learn how to capture your customers' attention with carefully crafted content. Read More
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Advertisement  Northwestern's Online MS in Information Design & Strategy
Learn where information architecture, user experience, and data science meet in the interdisciplinary MS in Information Design and Strategy program from Northwestern University. Earn your master's degree entirely online. Find out more.
 
Survey Says
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Why Editors Reject Guest-Content Pitches From Brands
By Ayaz Nanji
Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a good fit with their readership, according to recent research from Influence & Co. Read More
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AT-A-GLANCE
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Are Chatbots a Good Idea for Your Business? [Infographic]
By Laura Forer
When used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that helps your business and your customers. Read More

event calendar

Jun 12
FREE Seminar—Why Building a Brand Is the Single Best Investment to Grow Your Business
Jun 14
Teach Me How— Content Marketing for Humans in the Age of Robots PRO
Jun 19
FREE Seminar—What Comes After the ESP for E-Commerce
Jul 12
Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13
Virtual Conference—Content Marketing | Effective strategies for revenue-generating content!
Nov 13-16
B2B Marketing Forum—Register by June 30 to save up to $400!

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